1999 Gmc Suburban Sle 4x4 on 2040-cars

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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GM recalls 51k Enclave, Traverse, Acadia crossovers over fuel gauge inaccuracy

With all eyes fixed on General Motors in the wake of the ignition recall debacle, the auto giant has been carefully calling in a wide array of vehicles to fix anything and everything that could prove problematic. Just the other day it issued two separate recalls - one concerning the Cadillac SRX and another its heavy-duty pickups - and now it is issuing another.
This time the vehicles in question are the Buick Enclave, Chevy Traverse and GMC Acadia, three fullsize crossovers based on GM's Lambda platform. In an estimated 51,640 units manufactured between March 26 and August 15, 2013, the engine control module has been found to incorrectly display the level of fuel in the tank.
As a result, owners are being notified to bring their vehicles in to their local dealers to have the ECU reflashed to fix the problem. View the full details in the announcement below from the National Highway Traffic Safety Administration.

GM to invest $632 million in Indiana plant for future pickup truck production

General Motors plans to invest $632 million in its Fort Wayne, Indiana, assembly facility to prepare the plant for future internal combustion engine full-size light duty trucks, it said on Monday. The investment will be used to support new conveyors, tooling and equipment for the plant that manufactures GM's Chevrolet Silverado 1500 and GMC Sierra 1500 trucks. GM has detailed more than $2.3 billion in planned investment in a series of announcements since last week as it works to retool existing North American auto plants and introduce more efficient next-generation internal-combustion full-size trucks and SUVs. Another investment announcement is planned later this week. The largest U.S. automaker is continuing to make big investments in gas-powered vehicles even as it vows to stop building them in 2035. Last week, GM said it was investing more than $500 million in its Arlington, Texas, assembly plant to prepare it for production of internal combustion engine full-size SUVs. GM faces increasingly stringent emissions requirements from California and the Environmental Protection Agency (EPA). Last week, GM also said it plans to invest more than $1 billion to re-tool two manufacturing sites in Flint, Michigan, to prepare for a new generation of its heavy-duty trucks. The Texas announcement highlights the company's commitment to continue "providing customers with a strong portfolio of (internal combustion) vehicles for years to come," GM said last week. On Tuesday, GM said it would invest C$280 million ($210 million) in its Canadian Oshawa Assembly to produce the next-generation internal combustion engine full-size trucks. GM paid $128.2 million in fines for failing to meet Corporate Average Fuel Economy (CAFE) program requirements for 2016 and 2017, records released recently show. The EPA in April proposed requiring a 56% reduction in projected fleet average emissions over 2026 requirements. (Reporting by David Sherpardson in Washington and Shivansh Tiwary in Bengaluru; Editing by Shilpi Majumdar and Conor Humphries) Plants/Manufacturing Chevrolet GM GMC