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2023 GMC Sierra Review: Upscale and off-road capable

Pros: Quiet and torque-rich Duramax diesel; premium interior; big touchscreen on most trims; great trailering tech Cons: Worse ride than most rivals; AT4X priced like a Raptor but doesn't go like a Raptor The 2023 GMC Sierra half-ton pickup is a slightly more upscale cousin of the Chevy Silverado, but didn’t always feel like it. After a refresh last year, the Sierra actually delivers on the upscale part, for the most part of the equation with a comfortable, high-quality interior and better technology in most trim levels. ItÂ’s massively configurable, with four available engines and five different cab/box combinations. ItÂ’s also quite capable off-road with that AT4, AT4X and the soon-to-arrive AT4X AEV Edition. WeÂ’re fond of the diversity of tech available in the Sierra, whether itÂ’s the Google-powered infotainment with large, easy-to-use screens, a clear head-up display, numerous camera feeds for trailering and off-roading, or GMÂ’s Super Cruise advanced driver assistance system. We just wish that last one was available on more than just the Denali trims. If youÂ’re looking for a truck whose capability is matched by its livability, the GMC Sierra is worthy of your consideration, though you can find better ride quality in other brands (we enjoyed the ride in the AT4X, however). And while the AT4X has some true off-road capability, if youÂ’re looking for a Baja-blasting supertruck, though, youÂ’ll find better with the Ford F-150 Raptor and Ram Rebel TRX. If you donÂ’t need the nicer interior or extra tech, you might find something more matching your needs and pocketbook with the Ford F-150, Ram 1500 or even GMÂ’s own Chevy Silverado. ItÂ’s hard to go wrong with any of those nameplates. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? After some pleasant updates for the 2022 model year, the changes for 2023 are relatively minor. The price went up, unfortunately. The available 3.0-liter Duramax turbodiesel has been revised for more power and efficiency. Later in the year, the AT4X AEV Edition will add even more off-road capability to this luxurious pickup. There are also some new exterior colors available, a new Graphite Edition for the Pro trim, and new 22-inch ultra-bright wheels for the Denali Ultimate.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2023 GMC Acadia prices reportedly up $1,700 thanks mostly to OnStar

Earlier this month, GM Authority reported that GM was making OnStar Connected Services mandatory across the GMC and Buick lineups. The inclusion would increase MSRPs by anywhere from $905 to $1,675, GM's rationale being a better customer experience over time. A spokesperson said, "This offering provides our owners with a full suite of OnStar and Connected Services for three years, providing them with more time to enjoy services such as remote key fob, Wi-Fi data and OnStar safety services. By including this plan as standard equipment on the vehicle, it provides more customer value and a more seamless onboarding experience." Although some GMC models are already priced with OnStar included, seems the rollout is still in progress. GMA said it got pricing for the 2023 GMC Acadia, the three-row midsize SUV costing at least $1,700 more than in 2022. While $200 of that is a price bump, the remainder pays for Connected Services. The entry-level 2023 Acadia SLE in front-wheel drive is said to start at $37,895. Adding all-wheel drive adds the same $2,300 in 2023 that it does now. At the other end, the Denali AWD with the 3.6-liter V6 caps the range at $51,695. The Acadia has been spared the increases of so many other models, GM only lifting its price by around $200 since it announced pricing for the 2022 model last summer. The Acadia gets minor changes for the coming year. Three new colors are Sterling Metallic, Ultra Blue Metallic, and Volcanic Red Tintcoat, all of which are cost options. They replace Cayenne Red Tintcoat, Midnight Blue Metallic, and Satin Steel Metallic. The SLT, AT4, and Denali also get a revised steering wheel with audio and cruise controls.