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GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.

Hummer EV to be sold at only about half of GMC dealerships

The new 1,000-horsepower Hummer EV will be sold under the GMC brand, but you won't find it in every GMC showroom. Currently, just about half of GMC's dealers have agreed to take on the electric truck, Buick GMC VP Duncan Aldred told investors on a conference call last week. According to Muscle Cars and Trucks, there are a number of reasons for the irregular availability. For one, there's the cost of upgrading dealerships to sell and service a fully electric vehicle. Stores would need to be upgraded with charging stations, and service centers would require new tools and training to work on an EV. Then there's the customer experience. At $112,595, the initial Hummer EV Edition 1 caters to a different clientele than the traditional GMC truck. The planned EV3X trim level that arrives in late 2022 and EV2X arriving in spring 2023 will start at just below $100,000 and $90,000, respectively. Some sellers believe that customers paying six figures for a vehicle will expect certain niceties that will necessitate showroom upgrades as well. Complimentary doughnuts, at least. Furthermore, not all GMC dealerships are located in areas with customers willing to shell out that much cabbage for a new vehicle, especially an EV. An $80,000 base trim will be available in 2024, so perhaps more dealers will be willing to take on the truck by then. Finally, there's the Hummer EV's no-haggle pricing. Aldred was adamant on the call that customers see the same price on the internet as they do on the paperwork. It's part of the premium dealership experience that GMC wants to provide for its well-heeled clientele. Still, GMC appears to have no problem moving all the Hummer EVs it can build. Even with its lofty price tag, all Edition 1 trucks were sold out 10 minutes after GMC's announcement. Related Video:

GMC says it's 'considering' an all-electric Sierra pickup

GM loves to talk about its electric future — Cadillac was just announced as the brand's official electric division — but trucks haven't been mentioned as a part of this electric revolution, so far. However, that may be changing. CNBC spoke with Duncan Aldred, vice president of GMC about the potential for an electric GMC Sierra. He replied, "Certainly, it's something we're considering." As the Sierra goes, so does the Chevrolet Silverado, and vice versa. But it would make sense for GM to introduce electrification to GMC first, followed by the Silverado. GMC already gets premium features such as the Multi-Pro tailgate are GMC exclusives, after all. It's also marketed as more high-end and premium, which could help make the cost of an electrified Sierra easier to recoup for GM, and easier to stomach for customers. This electric truck consideration could be in response to Ford's aggressive declaration of an electric F-150 the other day, as well as the electric concept trucks from Rivian and Bollinger. The concepts in particular have generated much excitement for their ridiculous claimed performance and shocking utility. If GMC is only "considering" it, then we imagine the brand isn't too far along the development path, if it's even started. Regardless, it's the most affirmative stance we've seen GM take on total electrification of a full-size pickup truck yet. We asked GMC for confirmation and for any clarification it could provide us on the Sierra's electric future, but a spokesperson responded with, "no comment." Related video: