Gmc Sierra 3500 Duramax 4x4 on 2040-cars

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GMC rules out subcompact crossover to go premium, focus on trucks

Don't wait for GMC's on-again, off-again baby crossover any longer. The company confirmed it has no plans to enter the growing car-based subcompact crossover segment in the near future because the expansion wouldn't fit its image. "I'm going to give you a definitive no on that one," answered Mark Alger, a regional marketing manager for GMC's Canadian division, when asked about the entry-level segment by GM Authority. "We want to position GMC as a premium brand, focus on our trucks, and capitalize on the AT4 name," he added. Positioning GMC as a premium brand wouldn't prevent officials from giving an entry-level the green light; Audi, BMW, and Mercedes-Benz all sell cars priced in the vicinity of $30,000. Focusing on trucks like the Sierra and the Canyon makes sense, however, because they compete in a bigger segment of the market where profit margins are much wider. It helps that GMC doesn't have to worry about markets outside of North America; it's not concerned about its sales and image in, say, Spain. We've heard speculation about GMC's entry-level model since the Granite concept (pictured above) made its debut during the 2010 Detroit auto show. It was approved for production in 2010, approved again the following year (complete with rear suicide doors), and canceled in 2012, but the reports never went away. The segment's popularity added credibility to the recent murmurs describing a born-again Granite aimed at the Honda HR-V and the Toyota C-HR, among others. The Chevy Trax and Buick Encore are both GM vehicles that compete in this segment.  GMC also canceled a body-on-frame, Bronco-taming SUV, according to a recent report. The truck-focused automaker promised every nameplate in its range will receive the rugged AT4 treatment by 2021, however, and it announced plans to show the off-road-ready Canyon in early 2020.

General Motors designers sketch the GMC pickups of the future

It's been a busy few years for GMC's team of stylists. They penned a new look for the Yukon and the Yukon XL, and they gave the Sierra 1500 a nip-and-tuck that we'll discover in the coming months. Overhauling these hugely significant models hasn't stopped them from exploring how the firm's design language can evolve. General Motors Design posted two forward-thinking renderings on its official Instagram account that illustrate two ways to move GMC's design identity forward. Karan Moorjani, who works as an exterior designer for the company's autonomous and electric vehicle division, created a truck that breaks all ties with the Sierra. It's characterized by a tall front end with a wide grille and thin LED headlights, sculpted sides, and an unusually low cab. Generously-sized fender flares and tires suggest Moorjani envisioned it as a serious off-roader. Joe Boniface, a member of GMC's Strategic Advanced Design team, took a more realistic approach to moving the design language forward and away from sister company Chevrolet's. His rendering shows a Heavy Duty model with a Denali-branded grille that takes up most of the real estate on the front end and encompasses horizontal rows of LED daytime running lights. It wears less chrome than the current-generation Sierra HD. Nothing suggests either truck is currently on its way to production; General Motors Design regularly publishes sketches from the brand's stylists. Its fascinating Instagram account also shows a Cadillac off-roader, a battle-ready Chevrolet pickup, and a high-riding, open-top two-seater with General Motors emblems that looks like a race car for the Moon.  "Often, these works are not intended for production," a GM spokesperson told Autoblog. "Instead, designers create them to hone their creative skills, to try new shapes or themes, and sometimes simply for the fun of sketching something badass. The GM Design Instagram account was launched to share some of the most compelling, most badass works GM Designers produce." They're sketches created for the sake of sketching, but they give us a peek at the ideas floating around the minds of the men and women who will draw the next generation of General Motors products. Related Video:

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits