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2022 GMC Sierra Denali Ultimate vs. 2022 Ram 1500 Limited Longhorn vs. Ford F-150 Limited | Luxury truck interior face-off

GMC's new uber-expensive 2022 Sierra Denali Ultimate is the latest luxury truck to nudge toward six-figure territory. With demand for upmarket half-tons surging, GMC's otherwise-solid pickup found itself in desperate need of an interior remodel. For 2022, we're getting just that, and it appears ready to take the fight to the segment's best, including the 2022 Ram 1500 Limited and 2022 Ford F-150 Limited. Here's the new Denali Ultimate interior in all of its full-grain, open-pore glory. 2022 GMC Sierra 1500 Denali Ultimate vs. 2021 GMC Denali  Not only did the material quality and styling both improve greatly, but the new truck also gets a completely different shifter setup (truck buyers don't like column shifters anymore, apparently). It would actually be difficult to overstate the quality of the upgrade here; the photos really speak for themselves. It's also worth noting that in addition to looking significantly more upscale than the model it's succeeding, the new Denali interior also differs a bit more from its Chevy counterpart than its predecessor did. Here's the new Silverado High Country for reference: While some elements do carry over, the entire dash design is different, down to the positioning of the heating and cooling vents. While the main HVAC controls are essentially carried over, note that they're pretty much the only ones. Even the horizontal bar of switches running along the center stack is positioned differently between the two. Yep. This is a pretty big upgrade over the 2021 cabin, and clearly the range-topper in GM's truck hierarchy. But what of the competition? 2022 GMC Sierra 1500 Denali Ultimate vs. 2022 Ram Limited Longhorn Southfork This one's tough. We're going to have to spend time in them back to back, but the Ram Limited, with its various anniversary editions and other special permutations, is certainly the interior to beat. To our eyes, the Sierra's more horizontal layout is a bit more modern and perhaps luxurious-looking than the more upright cabin treatment of the Ram, but it's tough to say for certain from photos. Both the Denali Ultimate and Ram Limited carry their upscale feel into their back benches too, which is something we can't say quite as confidently about our next contestant.  2022 GMC Sierra 1500 Denali Ultimate vs. 2021 Ford F-150 Limited The Ford F-150 Limited holds its own, but it's probably the least photogenic of the models we've looked at here, at least apart from the outgoing Denali.

2022 GMC Sierra Denali Ultimate Interior Review: Better by a million miles

We were right. So were customers. Basically, everyone who took one look at the interior of the current GMC Sierra/Chevrolet Silverado generation and immediately went "not good enough." Possibly followed by "not even close" and/or laughing. The Silverado cabin was especially egregious in the top-of-the-line Sierra Denali, which slapped some token bits of "wood" to the doors and center console sides and called it a day. It didn't even get the Silverado High Country's bronzey trim surrounding the touchscreen. Absolutely nothing about it said, "I am competitive with just about any Ram 1500 or, to a lesser extent, a Ford F-150 King Ranch or Platinum." That changes with the 2022 GMC Sierra. Do I really need to explain why the "After" (up top) is so much better than the "Before" (above)? I do not. The better question is: is it better or at least as good as the Ram and F-150 now? Yes! And! GMC actually upped the game further for 2022 by adding a level beyond the Denali: the Denali Ultimate. While both Denalis share a common design with each other and the also-new Sierra AT4X, that design is different than what you'll find in other Sierras and every redone Silverado. Please correct me if I'm wrong, but this is the first time the Silverado and Sierra have had such substantially different interiors. True, they're still awfully similar, but by GMC/Chevy standards, it might as well be night and day.  You can see the difference below: Denali Ultimate left, Silverado High Country right. Is one design better than another? I don't think so, but they are indeed different, which is great. BUT! Remember, this is the new Denali Ultimate we're talking about here. That means it goes beyond the regular Denali.  First, this "Alpine Umber" color with "Forge perforated leather seat trim" is only available on the Denali Ultimate and the only color available for the Denali Ultimate. It has a bit of the King Ranchy/Long Horny feel to it without going so far into cowboy land. I dig it. The regular Denali offers Jet Black or "Atmosphere/Brownstone" (shades of brown).  This leather then features white piping and super-cool baseball-ish contrast stitching. I would like to reiterate at this point that the Sierra Denali's previous idea of a luxury aesthetic upgrade was strips of wood-looking plastic. What's the word I'm searching for? Ah yes. "Effort." But wait, there's more!

GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video: