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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Junkyard Gem: 1985 GMC Suburban K1500

General Motors has been selling Suburbans since 1935, outlasting the DeSoto Suburban, the Nash Ambassador Suburban and the Plymouth Fury Suburban. These days, the US-market GMC-branded twin to the Chevrolet Suburban wears Yukon XL badging, but GMC Suburbans were sold here from 1937 through 1999. Today's Junkyard Gem is a four-wheel-drive example of the very successful 1973-1991 Suburban generation, found in a car graveyard just outside of Reno, Nevada. The Service Parts Identification sticker on the glovebox lid tells us that this truck was part of a fleet order with some interesting RPO codes, including one for "Retail Amenity Delete." Yes, the cigarette lighter was an extra-cost option. The original engine was a good old carbureted Chevrolet 350-cubic-inch (5.7-liter) small-block V8, and this small-block may even be the one that was installed on the line in Flint, Michigan. The power rating was 165 horsepower and 275 pound-feet, not a lot of power (by our current standards) for a truck that scaled in at nearly two-and-a-half tons, but it was enough for the era. The transmission is the optional 700R4 four-speed automatic. The seat is a bench, as is proper. This is a half-ton with four-wheel-drive and the base Sierra trim level. The High Sierra and Sierra Classic packages (corresponding to Chevrolet's Scottsdale and Silverado names at the time) got you nicer-looking decorations plus some convenience features. The 1985 GMC and Chevrolet Suburbans had identical price tags, which started at $11,650 for the K1500 with 350 engine (about $24,682 in 2024 dollars). The eighth-generation Suburban showed up as a 1992 model, and it received the luxurious independent front suspension that had lived beneath C/K-series GM pickups since the 1988 model year. At some point, the tailgate from a Chevrolet Suburban was installed. Rust works slowly in Nevada, though we don't know where this truck resided before it came to the Silver State. An owner of this truck was a proud member of the International Union of Operating Engineers Local 12, which covers California and Nevada. What broke and sent this truck here? We can't know. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Suburban doesn't show up in this commercial for the 1985 GMC trucks, but it's still worth a view. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC Sierra spied with ZR2-style off-road modifications

A few months ago, the 2022 Chevy Silverado ZR2 was revealed with a bunch of off-road goodies to help it achieve a little more parity with trucks like the Ford F-150 Raptor and Ram 1500 TRX. But GM has another full-size truck, the GMC Sierra, and it would seem silly to us if the company didn't share those parts. Based on these spy photos, it seems GM agrees. Though thoroughly camouflaged, we can tell this truck is a GMC Sierra thanks to the sheetmetal on the doors and the distinct shape of the wheel arches. Under the wrappings, we can see that this Sierra features a very different front bumper to the current king of Sierra off-road models, the AT4X. The bottom edge is much higher for better clearance, particularly on the sides in front of the wheels. This is the same type of change applied to the Silverado ZR2's front end. It does appear to be missing the ZR2's skid plate, though we suspect that's a temporarily missing component on this prototype. One other off-road upgrade this Sierra features is a pair of rock rails to protect the rocker panels on the cab. What we can't see are the shocks installed on this truck. If this is a GMC version of the ZR2, it should have the spool-valve shocks from Multimatic. They're some of our favorite suspension components on any vehicle. Other components it should have are locking front and rear differentials, 33-inch tires and a standard 6.2-liter V8. Since the Silverado ZR2 is already revealed and ready for production, we would expect to see the GMC version soon. A good bet would be for a reveal in time for the 2023 model year. As for a name, it's hard to say, since we've already had AT4 and AT4X. It could be named something completely separate from the AT4 line. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.