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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GM follows U.S. trademark for AT4X with application in Mexico

Looks like GM is preparing to return the GMC Sierra 1500 All Terrain X to the marketplace, but with a new name. GM Authority found a trademark application filed in May this year in Mexico for the AT4X moniker. This comes three years after GM filed an application with the U.S. Patent and Trademark Office for the same alphanumeric in February 2016. When GMC introduced the all-new 2019 Sierra, it changed the previous All Terrain trim name to AT4, as seen on the Sierra AT4 we called "offroad overkill." The patent filings lend credence to the idea that the previous All Terrain X trim will soon be introduced by a Sierra 1500 AT4X model.  The erstwhile All Terrain X, introduced for the 2016 model year, took the former All Terrain further into the frame of serious-looking off-roader. On top of the Z71 suspension with a two-inch lift, Rancho monotube shocks, and a locking rear differential, the X added a sport bar for offroad lights, side steps, more dirt-friendly 18-inch wheels in 265/65 mud-terrains instead of 20-inchers on 275/65 all-terrains, a performance exhaust, and a lot more black and body-colored trim. At launch, we said it was "no Raptor threat," and even though GMC launched a 2500HD version in 2017 (pictured), it likely never worried the Ram Power Wagon. We wouldn't expect the equation to change with a possible AT4X, which is a shame, since hardcore OEM offroaders are becoming bro dozers for the mature, moneyed set.

2017 GMC Acadia starts at $29,995

The 2017 GMC Acadia has a lower price in addition to its smaller size and 700-pound weight loss. The latest model starts at $29,995 (including $925 destination) when it arrives at dealers this spring, which is $1,905 less than last year's base version. That low price is just for the front-wheel-drive only SL trim, but there are savings throughout the 2017 lineup. The least expensive all-wheel drive version comes on the SLE model for $35,375, versus $37,100 last year (after $925 destination). The top-spec all-wheel drive Denali now costs $47,845, compared to $50,815 for the 2016 version. You can check out the MSRP for each trim in the release below. The new All Terrain model costs $40,040 and gets a more sophisticated all-wheel drive system with an active twin clutch. GMC claims the layout improves performance in wet, snowy and icy conditions. However, the trim is only available in five-passenger configuration, and storage bins in the floor replace the third-row seat. The 2017 Acadia price is also competitive with some challengers in the segment. For example, a base 2016 Honda Pilot is more expensive at $31,045 (after $900 destination), and the top Elite is $47,470, which is barely cheaper than the Denali. A base 2016 Ford Explorer is more costly at $31,995 (after $945 destination), and the Platinum for $53,915 is several thousand more than a Denali. The latest Acadia offers customers a bounty of tech and efficient powertrains. The IntelliLink infotainment system has support for Apple CarPlay and Android Auto, and there're available safety systems like front pedestrian braking and a surround view camera. Most models come with a 2.5-liter four-cylinder, which GMC estimates gets 22 miles per gallon city and 28 mpg highway with front-wheel drive. A 310-horsepower 3.6-liter V6 offers an estimated 25 mpg highway for front-wheel drive models. Both powertrains use a six-speed automatic. Related Video: 2017 GMC Acadia starting at $29,995 Drives to heart of midsize SUV segment with lower starting price, more features DETROIT – GMC announced today pricing for the all-new 2017 Acadia will start at $29,995 when it goes on sale this spring. The base price is $1,905 less than the 2016 base model and the new Acadia offers more standard equipment, including a new IntelliLink system with Apple CarPlay and Android Auto compatibility (User interfaces are products of Apple and Google and their terms and privacy statements apply.