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GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark

GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

2022 GMC Sierra Denali caught towing in new spy photos

The GMC Sierra 1500 was just redesigned for the 2019 model year, but the hyper-competitive half-ton segment will see an updated Denali offering for 2022 and, as we can see from these spy photos, GMC is already testing prototypes.  There's quite a bit covered up on this particular example, leading us to believe the Sierra Denali's refresh will be on the heavy side. We're not surprised, as GM's usually comfortable position within the full-size segment has been eroded over the past few years, largely due to intrusion into the luxury market on the part of both Ford and Ram.  From these shots, we can tell the Sierra Denali will get at least one new grille (if not several of them), new headlights, new bumpers, new bed sides, new tail lights and perhaps even an updated tailgate, though we expect that will matter more on trucks not equipped with the MultiPro multi-function tailgate option, which tends to take up a lot of stylistic real estate.  As comprehensive as that may sound, it's nothing compared to what GMC has in store for the Denali's upgraded interior. Super Cruise — GM's highway semi-self-driving suite — will headline the updates. This is big news for two reasons. For starters, Super Cruise has thus far been relegated only to Cadillac, so the Denali will likely be among the first outside of that model line to offer it. GM also claims that the version of Super Cruise coming to the Sierra is capable of towing. Yes, hands-free towing. Besides Super Cruise the 2022 Sierra is getting a fully digital instrument cluster as part of what appears to be a fairly comprehensive interior redesign, different from both the current Sierra, standard Yukon and Yukon Denali interiors.  Related Video: