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GM follows U.S. trademark for AT4X with application in Mexico

Looks like GM is preparing to return the GMC Sierra 1500 All Terrain X to the marketplace, but with a new name. GM Authority found a trademark application filed in May this year in Mexico for the AT4X moniker. This comes three years after GM filed an application with the U.S. Patent and Trademark Office for the same alphanumeric in February 2016. When GMC introduced the all-new 2019 Sierra, it changed the previous All Terrain trim name to AT4, as seen on the Sierra AT4 we called "offroad overkill." The patent filings lend credence to the idea that the previous All Terrain X trim will soon be introduced by a Sierra 1500 AT4X model.  The erstwhile All Terrain X, introduced for the 2016 model year, took the former All Terrain further into the frame of serious-looking off-roader. On top of the Z71 suspension with a two-inch lift, Rancho monotube shocks, and a locking rear differential, the X added a sport bar for offroad lights, side steps, more dirt-friendly 18-inch wheels in 265/65 mud-terrains instead of 20-inchers on 275/65 all-terrains, a performance exhaust, and a lot more black and body-colored trim. At launch, we said it was "no Raptor threat," and even though GMC launched a 2500HD version in 2017 (pictured), it likely never worried the Ram Power Wagon. We wouldn't expect the equation to change with a possible AT4X, which is a shame, since hardcore OEM offroaders are becoming bro dozers for the mature, moneyed set.

2022 GMC Sierra Denali Ultimate Interior Review: Better by a million miles

We were right. So were customers. Basically, everyone who took one look at the interior of the current GMC Sierra/Chevrolet Silverado generation and immediately went "not good enough." Possibly followed by "not even close" and/or laughing. The Silverado cabin was especially egregious in the top-of-the-line Sierra Denali, which slapped some token bits of "wood" to the doors and center console sides and called it a day. It didn't even get the Silverado High Country's bronzey trim surrounding the touchscreen. Absolutely nothing about it said, "I am competitive with just about any Ram 1500 or, to a lesser extent, a Ford F-150 King Ranch or Platinum." That changes with the 2022 GMC Sierra. Do I really need to explain why the "After" (up top) is so much better than the "Before" (above)? I do not. The better question is: is it better or at least as good as the Ram and F-150 now? Yes! And! GMC actually upped the game further for 2022 by adding a level beyond the Denali: the Denali Ultimate. While both Denalis share a common design with each other and the also-new Sierra AT4X, that design is different than what you'll find in other Sierras and every redone Silverado. Please correct me if I'm wrong, but this is the first time the Silverado and Sierra have had such substantially different interiors. True, they're still awfully similar, but by GMC/Chevy standards, it might as well be night and day.  You can see the difference below: Denali Ultimate left, Silverado High Country right. Is one design better than another? I don't think so, but they are indeed different, which is great. BUT! Remember, this is the new Denali Ultimate we're talking about here. That means it goes beyond the regular Denali.  First, this "Alpine Umber" color with "Forge perforated leather seat trim" is only available on the Denali Ultimate and the only color available for the Denali Ultimate. It has a bit of the King Ranchy/Long Horny feel to it without going so far into cowboy land. I dig it. The regular Denali offers Jet Black or "Atmosphere/Brownstone" (shades of brown).  This leather then features white piping and super-cool baseball-ish contrast stitching. I would like to reiterate at this point that the Sierra Denali's previous idea of a luxury aesthetic upgrade was strips of wood-looking plastic. What's the word I'm searching for? Ah yes. "Effort." But wait, there's more!

GMC talking to dealers about possible Jeep Wrangler competitors

With respect to the team at GMC, it's pretty much fair to say the manufacturer prospers on a lineup of nothing more than gussied up Chevrolets. The brand's successes aside, GMC can be boiled down thusly – the Sierra is a Silverado, the Terrain an Equinox, the Canyon a Colorado and the Acadia is a Traverse, albeit with sometimes dressier duds. Strictly speaking, it's not that simple – Acadia and Terrain have siblings beyond the Bowtie – but the brand is remarkable for its lack of distinctive models. That could change, though, as The Wall Street Journal is claiming General Motors has broached the idea of a building a GMC-badged competitor to the Jeep Wrangler during a meeting with dealers. WSJ claims the new off-roader would "borrow cues and capability" from the defunct Hummer brand. That, of course, could mean many, many different things. While the original Hummer, the H1, was an exceptionally capable vehicle off-road, the H2 and H3 weren't nearly as single minded. It's unclear if a Hummer-inspired, off-road-ready GMC would lean more towards the former than the latter. According to WSJ's report, the GMC Jeep appears to be in the very, very early planning stages, with one unnamed source saying the idea was "being kicked around real hard." GM is still courting dealers for feedback, while it refused the Journal's request for comment. What are your thoughts? Is a Wrangler competitor long overdue for GM? Do you think GMC is the best brand to introduce such a model? Have your say in Comments. Related Video: Featured Gallery 2013 Jeep Wrangler Unlimited Rubicon 4X4 View 12 Photos News Source: The Wall Street JournalImage Credit: Copyright 2015 AOL GM GMC SUV Off-Road Vehicles