2024 Gmc Sierra 2500 Denali Ultimate on 2040-cars

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2023 GMC Sierra AT4X could swipe a few parts from the AT4X AEV

GM recently expanded its collaboration with American Expedition Vehicles beyond the Bison herd with the 2023 GMC Sierra AT4X AEV. This Jimmy takes matters further than the standard AT4X by increasing ground clearance, approach and departure angle, and breakover angle, improvements made possible by new stamped steel bumpers and a set of 33-inch mud-terrain tires wrapping 18-inch AEV Salta wheels. GM Authority says the AT4X AEV won't be the only Sierra to get special parts, crediting sources for the news that the standard 2023 Sierra AT4X will get some of the equipment from the special trim. According to the report, at some point for the coming model year, the off-road-focused Sierra will bolt on the AEV's stamped steel front and rear bumpers, stamped steel front skid plate, and 33-inch Goodyear mud terrains. If this is true, it's an intriguing move; the equipment list is nearly everything found on the proper AEV model. Going by that list, the only bits left off would be four additional skid plates, wheels, gloss black door handles, gloss black tailgate accent, and AEV logos. Judging from the GMC retail website, the grille that debuted on the AT4X AEV will also be on the standard AT4X.  GMC hasn't announced pricing for the 2023 range yet. The pickup will be carryover, but we would expect various well-known issues to increase the $78,300 price of the regular AT4X over the 2022 model. GMA believes "it's reasonable to assume" that a standard 2023 Sierra AT4X with some AEV parts would go up even more, whenever it hits the market — and this is on top of the Sierra's $1,500 price increase from making OnStar standard equipment. And after that, of course, the proper AT4X AEV would be more again.

2022 GMC Canyon gets a few tiny changes

After overhauling the GMC Canyon lineup into Elevation Standard, Elevation, AT4, and Denali for the 2021 model year, GMC has sprinkled just a few changes on the 2022 Canyon. The midsized pickup's appearance outside and inside doesn't change. The sole alteration in the cabin is that wireless charging won't be come standard on Denali next year, but be an option. That could be GM making lemonade out of lemons, telling customers that if they want hard-to-find semiconductor chips then they're going to have to kick in more dough. The only other change is a new gloss black aluminum spare wheel for the AT4 trim when specced with a Crew Cab and a short bed. This rim replaces the steel spare wheel that remains standard fit on Elevation, Elevation Standard, and Denali. And anyone looking for the High Elevation Package will need to look for it by its new name, the Elevation Premium Package. The Denali Black Edition Package is new for next year for $2,295 on gas-powered models that aren't fitted with the Power Package or the Cat-Back Performance Exhaust. On the exterior, this adds five-inch black assist steps to replace the chrome units, black chrome exhaust tips instead of polished tips, and 20-inch low-gloss-black aluminum wheels with black GMC logo center caps. Inside come premium all-weather floor mats taking the place of the carpeted mats. The current, second-generation Canyon doesn't have long to live, with the third-generation pickup expected for the 2023 or 2024 model year. Spy shots from earlier this year make us think the Canyon and its Chevrolet Colorado twin will pick up styling to emphasize their connection to GM's larger half-ton pickups. Rumor also has it that the Silverado will donate what may be the new midsizer's only powertrain, a turbocharged four-cylinder engine — the new corporate 2.7-liter turbo in this instance. That 310-horsepower mill would supplant both the 2.5-liter four-cylinder 3.6-liter V6 gas engines now available, and the 2.8-liter Duramax diesel. It does, however, appear that GMC will get its own version of the Colorado ZR2, spy shooters catching a camouflaged, high-rise Canyon on a set of Multimatic DSSV dampers. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")