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GM can't keep up with most popular pickup orders

With the market for pickup trucks at its best since before the recession, General Motors can't afford any hiccups with the launch of its new 2014 Chevrolet Silverado and GMC Sierra twins, but it sounds like the popularity of V8-powered trucks is causing some supply-chain issues. Bloomberg reports that GM is experiencing a shortage of 5.3-liter V8 engines because an unnamed parts supplier has been unable to keep up with demand. This is leading GM to restrict the number of V8 Silverado and Sierra trucks that Chevrolet and GMC dealers are allowed to order.
Although it's unclear how long it will take to resolve the parts shortage, GM doesn't have much time to sort it out, as a new Ford F-150 looms on the horizon. At launch, GM's fullsize trucks were offered only with a base 4.3-liter V6 and the 5.3-liter V8, but a burlier 6.2-liter V8 will be available soon. Interestingly, at least at the moment, GM truck buyers don't seem as willing to downsize to V6 power as buyers of the F-150, which gets some 42-percent of its sales from trucks equipped with its EcoBoost V6 engine (not including the normally aspirated base V6).
Working out the kinks in the Silverado and Sierra's supply chain couldn't be more important to the health of the company. Full-size pickups are a huge profit driver - in 2012, the trucks were said to make up about two-third of GM's total profits.

GMC Hummer EVs 'sold out for two years or more'

At the end of March this year, GMC said it had 65,000 reservations for the Hummer EV pickup and SUV. At the time, brand chief Duncan Aldred said, "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought. WeÂ’re seeing momentum building," adding that "it still means a reservation now probably means delivering in '24." By the time of the 2024 GMC Sierra EV Denali Edition 1 reveal just a bit ago, that reservation number had climbed to 90,000. GMC shut down the Hummer reservations line a month ago. GM Authority reports that when GMC chief Duncan Aldred spoke at a media briefing ahead of the Sierra EV reveal, he said the Hummer is "sold out for two years or more."   Notice, the word "probably" has been replaced by the phrase "or more" in the production vocabulary. That development likely takes into account what's happened since March at GM's Factory Zero, where the automaker currently builds the Hummer. That site, along with the new Orion Township Assembly Plant, will soon build the Chevrolet Silverado EV, GMC Sierra EV and Cruise Origin autonomous vehicle. In a memo from the beginning of the year, GM said a $6.6 billion investment in EV production capability will ultimately allow 600,000 electric pickups to come off lines every year. That's at least a couple of years away, though. At the beginning of October, GM said it wanted to bump production of the EVs on sale now, which includes the Chevrolet Bolt, to 70,000 vehicles in 2023. Back to the Hummer, GMC increased September Hummer production to 700 units for the month. That was a huge bump over the monthly average in the nine months up to September, the production totaling 2,750 units for the first three quarters, yet well behind what the brand would like. And Factory Zero will shut down for a few weeks in November for upgrades to produce the additional vehicles. All of this assumes the supplies of chips and raw minerals for batteries, industrial supplies and industrial transport don't suffer another hiccup. If there's any good news buried in all this, it's that 95% of Hummer reservation holders were converting to paid orders, an absurdly positive number. Based on what we've seen so far, GM's got some good looking EVs on the way. Let's cross our fingers that the company can build them quicker. Related video: This content is hosted by a third party.

Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.