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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2020 GMC Acadia AT4 Review | A soft-roader in steel-toed boots

For carmakers today, the perfect lineup would be focused almost entirely on trucks and crossovers, favoring profitability at the expense of diversity. Just look at FCA’s Ram and Jeep showrooms. In the General Motors portfolio, that brand is GMC, with not a car to be found in its lineup and several body-on-frame offerings meant to take a serious beating. It should be a license to print money. But a lineup of trucks and SUVs isnÂ’t enough. Some folks want the rough-and-tumble edge of an off-road vehicle, albeit one that can still credibly serve duty in the school pickup line. Enter the AT4 trim level, an off-road package that spans the gap between the GMC's upscale professional image and the off-road oriented buyer. The 2020 GMC Acadia AT4 is the latest member of the family AT4 slots in between the mid-grade SLT and the range-topping Denali, but simply saying itÂ’s the second-most expensive Acadia variant isnÂ’t really doing it justice. If the SLT trim is understated, and the Denali trim opulent, the AT4 trim promises ruggedness and adventure – even if it canÂ’t deliver it.  The Acadia is definitely a soft-roader and AT4 doesnÂ’t do much to change that – itÂ’s effectively an appearance package. It adds a unique grille, 17-inch wheels and AT4 badges — all blacked out — plus a set of Continental TerrainContact A/T tires engineered to offer a comfortable ride while still enabling some off-pavement excursions. There are several unique interior treatments as well, including “AT4” embroidery on the seats, regardless of whether you go with the base upholstery or the upgraded perforated leather ($1,000) that was added to our test vehicle. Note that we didnÂ’t mention anything beyond the small wheels and meaty tires that would actually make the AT4 any better off pavement. ThereÂ’s no extra ground clearance (it remains a meager 7.2 inches), low range 4x4 system or suspension enhancement to be found here. This would be a departure from other GMC AT4 models, including the Sierra 1500 and upcoming 2021 Yukon, which get extra ground clearance, underbody protection and a rugged suspension, but it won't be an outlier. The similarly soft-roading Terrain AT4 has already been announced.  Yet, off-road models tend to get hammered with on-road handling and ride quality criticism and here's where the Acadia AT4 being more of an appearance package pays off.

GM investing $2 billion in Tennessee plant to build Cadillac Lyriq, other EVs

DETROIT — General Motors said on Tuesday it will invest $2 billion to convert its Spring Hill, Tennessee, factory to produce electric vehicles, starting with the new Cadillac Lyriq, alongside existing combustion-engine Cadillacs. Spring Hill will be GM's third U.S. electric vehicle factory, along with existing plants in Detroit and Orion Township, Michigan. The Tennessee plant was built in 1990 as the exclusive source for GM's now-defunct Saturn brand. The Cadillac Lyriq crossover is slated to go into production in Spring Hill in late 2022, according to AutoForecast Solutions (AFS), which tracks industry production plans. AFS said it expects some electric vehicle production will be announced at a later date for a factory in Mexico. Among additional investments, GM on Tuesday said it will spend $32 million at its truck plant in Flint, Michigan, to increase production of the Chevrolet Silverado and GMC Sierra heavy-duty pickups. GM will spend $100 million to shift production of the redesigned GMC Acadia crossover from Spring Hill to a plant near Lansing, Michigan. Spring Hill will continue to build the gas-engine Cadillac XT5 and XT6 crossovers. The plant also will build other future electric vehicles in addition to the Lyriq. The automaker's plans for investing in U.S. factories comes with two weeks left in the U.S. presidential election campaign. President Donald Trump and Democratic rival Joe Biden are competing for support from auto workers in Midwestern swing states. GM Chief Executive Mary Barra has outlined plans to invest $20 billion by 2025 in new electric vehicles and battery technology. The automaker is spending $2.2 billion to overhaul and retool its Detroit-Hamtramck factory to build a GMC Hummer EV electric pickup truck in late 2021, followed by an automated robotaxi and other electric vehicles. GM builds its electric Chevrolet Bolt at a large assembly plant north of Detroit.