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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Maserati Quattroporte Trofeo, GMC Yukon XL, Tesla earnings, Maine Mitsubishi Delicas | Autoblog Podcast #689

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They discuss recently driven cars: the GMC Yukon XL diesel, Maserati Quattroporte Trofeo and Acura TLX Type-S. After that comes recent Tesla news along with cancelled Mitsubishi Delica registrations in the state of Maine. Finally, the editors help a reader spend their money on an affordable crossover. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #689 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2021 GMC Yukon XL diesel 2021 Maserati Quattroporte Trofeo 2022 Acura TLX Type-S News: Tesla earnings and delays Mitsubishi Delica registrations in Maine Spend my money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

2021 GMC Canyon AT4 Off-Road Performance Edition is ready to hit the trail

GMC introduced a more capable Canyon AT4 named Off-Road Performance Edition that gains modifications like skid plates and a beefier suspension. It can venture further off the beaten path, but it won't get there faster. Based on the AT4, which is already better suited to venturing into the woods than the standard Canyon, the Off-Road Performance Edition gains a taller suspension and loses its sizeable front air dam to offer a 30-degree approach angle. GMC knows adventurers will be tempted to put that figure to the test, so it also added skid plates made with 5/32-inch aluminum to protect the radiator, the front differential, the steering gear, and the oil pan. Full-length rock rails on both sides shield the rocker panels from expensive encounters with boulders and other obstacles. Finally, the Off-Road Performance Edition stands out from the AT4 with specific 17-inch wheels painted in gloss black, black AT4 logos, and black exhaust tips. 31-inch Goodyear Wrangler tires come standard. Changes in the cabin are limited to floor liners. Out back, the cargo box receives a spray-in liner. Don't look for Ram 1500 TRX-like performance, because it doesn't sound like GMC made any major mechanical modifications to the Off-Road Performance Edition. Power comes from a 3.6-liter V6 that sends 308 horsepower and 275 pound-feet of torque to the four wheels via an eight-speed automatic transmission and an automatic locking rear differential provided by Eaton. AT4 buyers can order a 2.8-liter Duramax turbodiesel four-cylinder with 181 horsepower and a stout 369 pound-feet of torque on tap for an additional $4,375, but there's no word yet on whether this fuel-saving engine will be available on the Off-Road Performance Edition, too. GMC's 2021 Canyon AT4 Off-Road Performance Edition will go on sale later in 2020, though pricing information hasn't been announced yet. For context, the standard AT4 costs $39,395 in its most affordable configuration.