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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Chevy Colorado and GMC Canyon get trim levels reworked again

GM Authority reports that GM has fiddled with trim packages on the Chevrolet Colorado and GMC Canyon for the 2021 model year, eliminating the base trims on both pickups and implementing small price changes. When the new model year goes on sale, the Chevy will lose the rear-wheel drive Base Extended Cab with the automatic transmission that starts at $22,395 after a $1,095 destination charge. The new entry-level is going to be the Work Truck model with the extended cab in rear-wheel drive, starting at $26,595 assuming the destination charge holds steady. That represents a $4,200 jump over the base 2020 model. MSRPs for the entire Work Truck lineup, from base to the Crew Cab Long Box, rise by $400. Elsewhere in the Colorado line, the four Z71 trims go down by $100, while the two ZR2 trims increase by the same amount. Only the six LT trims don't see any change.  The GMC side is a bit more involved due to previously announced changes. The 2020 Canyon comes in SL, Base Canyon, SLE, SLT, All Terrain, and Denali steps. Last month, GM Authority reported the 2021 Canyon would give all that up for the new names Elevation Standard, Elevation, AT4, and Denali. Since the SL base model retires in 2021, the Elevation Standard takes over at the entry level. Unlike on the Colorado, which sheds one trim, the Canyon lineup gets pared from 20 total combinations of trims, cab sizes, and bed lengths, to 14 total combinations. But like the Colorado, due to the loss of the cheapest configuration, the least expensive 2021 Canyon becomes $4,200 more expensive than in 2020, assuming the destination price remains the same. What's more, the 2021 Elevation Standard pricing adds $700 or $800 to the prices of the 2020 Canyon base and SLE models. There are more increases up the range. The 2021 Elevation trim replaces a combination of SLE and SLT models, bumping prices up by up to $900. In 2020, the least expensive All Terrain model is the Extended Cab Cloth for $37,695. For next year, the least expensive AT4 trim is the Crew Cab Short Box for $39,295. Like-for-like, though, the AT4 represents a $300 premium over the 2020 All Terrain Crew Cab Short Box. Three Denali trims will still stand at the top of the heap, each one going up by $400 in 2021. Until GM details the equipment changes, we won't know how the new pricing equates to value.

New recall issued in 2019 Chevy Silverado and GMC Sierra brake software saga

General Motors (GM) has issued a new recall for select 2019 Chevy Silverado 1500 and GMC Sierra 1500 pickup trucks that aims to resolve a faulty fix for a previous recall. According to National Highway Traffic Safety Administration (NHTSA) campaign No. 20V055000, a software update for the Electronic Brake Control Module (EBCM) could cause the electronic brake assist to be disabled.  The NHTSA first launched a recall for 463,995 Silverados, Sierras, and Cadillac CT6es on December 12, 2019 due to a software issue in the electronic brake control module (EBCM) that could disable the electronic stability control (ESC) and anti-lock braking system (ABS). As a response and resolution to that recall, GM began to reprogram the software in affected vehicles. GM later learned that the fix was creating a different problem. The installed software had its own error that was disabling the electronic brake assist. If customers see “Service Brake Assist” or “Service ECS" diagnostic warnings, they should park the vehicle and have it towed to a dealership, GM warns. While GM was going through the process of testing, pinpointing the issue, determining action and working with the NHTSA, safety experts have criticized Chevrolet and GMC for not reacting promptly and appropriately.  According to the recall, 148,055 are now affected, all of which do not meet the standards of Federal Motor Vehicle Safety Standard (FMVSS) number 126, "Electronic Stability Control" and 135, "Light Vehicle Brake Systems." To fix the braking issue, GM will once again reprogram the software. GM began notifying owners of the recall on February 10, 2020. Related Video: