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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2024 GMC Sierra HD unveiled with new design and more powerful turbodiesel V8

The 2024 Chevrolet Silverado HD made its debut in September 2022, so it was only a matter of time before the GMC Sierra HD received a similar round of updates. Unveiled online, the truck gains a new-look design and a more powerful turbodiesel V8, among other changes. GMC developed the Sierra HD primarily for towing and hauling so the most significant changes are found under the hood. The available 6.6-liter turbodiesel Duramax V8 engine now develops 470 horsepower at 2,800 rpm and 975 pound-feet of torque at 1,600 rpm, figures that represent increases of 25 and 65, respectively, over the 2023 model and that match the 2024 Silverado HD's. GMC notes it increased low-end torque by about 25% by fitting a new turbocharger. The V8 spins the rear or the four wheels via a 10-speed automatic transmission.  On the gasoline side of the spectrum, the 6.6-liter V8's output stays flat at 401 horsepower and 464 pound-feet of torque. It's now bolted to a 10-speed automatic transmission, and replacing the 2023 truck's six-speed lets the engine run closer to its peak power for longer periods. Here again, rear-wheel-drive comes standard and a part-time four-wheel-drive system is available across the entire line-up. Properly equipped, the 2024 Sierra 2500 HD Crew Cab can tow up to 21,900 pounds. The standard 2500 HD's towing capacity checks in at 22,500 pounds (a 4,000-pound improvement), and the 3500 HD is capable of towing up to 36,000 pounds — that's nearly 13 Subaru BRZs. Buyers have a dizzying selection of trim levels and body styles to choose from. The range includes Regular, Extended, and Crew cabs as well as seven trim levels called Pro, SLE, SLT, AT4, AT4X, Denali, and Denali Ultimate, respectively. The AT4X variant will not be available at launch, and the Denali Ultimate is new for the 2024 model year. Additionally, 3500 HD models can be ordered with dual rear wheels. What the truck looks like depends on the trim level. Broadly speaking, designers drew a more angular front end with a new-look grille, sharper-looking lights, and a redesigned bumper. New wheels are part of the update as well; the 3500 HD dually gets 18-inch polished aluminum wheels, and 22-inch units are optional on single-rear-wheel trucks. Finally, the color palette grows with six optional shades called Titanium Rush Metallic, Sterling Metallic, Volcanic Red Tintcoat, Redwood Metallic, Meteorite Metallic, and Downpour Metallic, respectively.

GM exploring ways to raise half-ton Duramax diesel tow rating

Lots of truck owners cheered when GM announced fuel economy numbers for the 2020 Chevrolet Silverado with the 3.0-liter Duramax diesel inline-six. Even after Ram let loose its EPA mileage ratings for the 2020 Ram 1500 EcoDiesel, the Chevy oil-burner still took the trophy. The victory was years in the making, GM engineers spending an entire four-year development cycle refining the LM2 Duramax to increase mileage. The tradeoff, as well all know by now, is towing; the Duramax in half-ton duty pulls a maximum 9,300 pounds in the Silverado. Rivals across town can do more, the Ford F-150 PowerStroke rated at 11,500, the Ram 1500 EcoDiesel game to pull 12,560. GM engineer John Barta told Muscle Cars & Trucks that more hauling chops could be on the way, explaining, "We’re actually looking at upgrading some of the materials around (the engine bay) to see if we can maybe raise our tow rating." Engine bay materials are at issue due to thermal complexities underhood. John Barta, GM's assistant chief engineer of diesel engine controls, said the Duramax's inline-six configuration allowed engineers to get emissions hardware like the combined selective catalytic reduction, diesel oxidation catalysts, and diesel particulate filter unit closer to the engine, where it heats up quicker, getting emissions down quicker. But that filter puts another heat source in those confines, enforcing a cap on the tow rating to keep the engine and other systems from overheating. "If you look under the hood," he said, "youÂ’ll see a significant amount of silver ‘moon tapeÂ’ around to make sure things arenÂ’t getting overheatedÂ… if we were to go up in higher towing, which we can, we start impacting the possibility of deteriorating some of the components.” There isn't much space for more grille, so swapping for a better grade of "moon tape" or a different kind of material could reduce engine bay heat, extracting a higher tow rating in the process.  It's important to note a point Barta's been making for months about the Duramax figures, though. "Even though itÂ’s nice to brag about big numbers, in reality, light duty customers are not towing that large with their trucks," and, "We do know that (95 percent) of our light duty customers donÂ’t tow over 9,000 pounds." On our First Drive of the 2020 Silverado diesel we called out the tow rating, but emphasized that the Chevy and GMC have more important challenges to overcome.