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2016 GMC Sierra Denali Ultimate wants to take even more off the top

What do you do when getting to the top of Denali isn't enough? You create a higher peak called Denali Ultimate. That's what GMC has done with the 2016 Sierra, the new Sierra Denali Ultimate adding even more content and showing off the truck's refreshed face and new Denali grille. The reasoning behind this truck is perfectly sane. GMC says that in 2013 it had zero percent of the premium light-duty truck market; since that time, the brand says the segment (with an average transaction price beyond $55,000) has grown by a factor of ten, and the Sierra Denali has given GMC a 15.5-percent share. When it goes on sale in in the first quarter of next year, it can be optioned on the four-wheel drive 1500 Crew Cab with either the five-foot-eight or six-foot-six-inch bed. Standard equipment includes a sunroof, Lane Keep Assist, automatic headlights, Tri-Mode Power Steps, chrome tow hooks, and 22-inch wheels. The press release below has more. GMC Sierra Denali Ultimate: The Pinnacle of Premium Unique 22-inch wheels, expanded package of standard content drives exclusivity DETROIT, Tuesday, Nov. 17, 2015 – GMC is taking the range-topping style, craftsmanship and capability of the Sierra Denali even higher with the 2016 Sierra Denali Ultimate. It builds on the Sierra Denali's already class-leading attributes with a package of precision-crafted features designed to elevate its comfort, design and capability in the growing premium niche of the full-size truck market. GMC introduces the Sierra Denali Ultimate today, ahead of its public debut at the Los Angeles Auto Show. It goes on sale late in the first quarter of 2016. "The Sierra Denali has helped drive the growth of premium portion of the light-duty crew cab segment," said Duncan Aldred, vice president of GMC Sales and Marketing. "This truck is the ultimate expression of the Sierra Denali with greater emphasis on the bold and refined presence and advanced features that make Denali models synonymous with precision and exclusivity." Thanks in large part to Sierra Denali, which was redesigned in 2014, GMC commands 15.5 percent of the premium full-size truck segment, where average transaction prices exceed $55,000. The segment has nearly doubled in 2015 and grown tenfold since 2013, when GMC had zero percent of the market. In fact, Sierra Denali has helped GMC earn a higher share of the premium portion of the light-duty crew cab segment than of the overall full-size pickup segment.

5 reasons why GM is cutting jobs, closing plants in a healthy economy

DETROIT — Even though unemployment is low, the economy is growing and U.S. auto sales are near historic highs, General Motors is cutting thousands of jobs in a major restructuring aimed at generating cash to spend on innovation. It's the new reality for automakers that are faced with the present cost of designing gas-powered cars and trucks that appeal to buyers now while at the same time preparing for a future world of electric and autonomous vehicles. GM announced Monday that it will cut as many as 14,000 workers in North America and put five plants up for possible closure as it abandons many of its car models and restructures to focus more on autonomous and electric vehicles. The reductions could amount to as much as 8 percent of GM's global workforce of 180,000 employees. The cuts mark GM's first major downsizing since shedding thousands of jobs in the Great Recession. The company also said it will stop operating two additional factories outside North America by the end of next year. The move to make GM get leaner before the next downturn likely will be followed by Ford Motor Co., which also has struggled to keep one foot in the present and another in an ambiguous future of new mobility. Ford has been slower to react, but says it will lay off an unspecified number of white-collar workers as it exits much of the car market in favor of trucks and SUVs, some of them powered by batteries. Here's a rundown of the reasons behind the cuts: Coding, not combustion CEO Mary Barra said as cars and trucks become more complex, GM will need more computer coders but fewer engineers who work on internal combustion engines. "The vehicle has become much more software-oriented" with millions of lines of code, she said. "We still need many technical resources in the company." Shedding sedans The restructuring also reflects changing North American auto markets as manufacturers continue to shift away from cars toward SUVs and trucks. In October, almost 65 percent of new vehicles sold in the U.S. were trucks or SUVs. That figure was about 50 percent cars just five years ago. GM is shedding cars largely because it doesn't make money on them, Citi analyst Itay Michaeli wrote in a note to investors. "We estimate sedans operate at a significant loss, hence the need for classic restructuring," he wrote. The reduction includes about 8,000 white-collar employees, or 15 percent of GM's North American white-collar workforce. Some will take buyouts while others will be laid off.

GM doubles miles open to its Super Cruise technology

DETROIT — General Motors said on Wednesday owners of certain vehicles equipped with its Super Cruise assisted driving system will now be able to use it on 400,000 miles (643,740 km) of North American roads, doubling the current operating area as Tesla and other automakers race to deploy hands-free cruising technology. GM's Super Cruise system, like Tesla's Autopilot system, is a driver assistance system, and does not enable true autonomous driving. Spurred by Tesla's aggressive deployment of Autopilot, and Tesla Chief Executive Elon Musk's promises of a more advanced "Full Self Driving" system, GM, Ford, Volkswagen and Mercedes-Benz are racing to deploy competing partial automation technology in major markets. At the same time, safety regulators are showing concern that drivers do not understand that Autopilot and similar systems are not designed to take over driving in every circumstance. The GM system's sensors and software allow a motorist to cruise with hands off the wheel on highways that have been mapped in detail. But the driver is expected to stay alert and ready to take over the car. GM uses technology to monitor the driver, and Super Cruise will sound alarms or slow the car to a stop if it detects that a driver is not responding. Starting later this year, GM plans to enable vehicles equipped with Super Cruise and the company's latest vehicle electronic system to operate hands-free on major, undivided highways in the United States and Canada, as well as additional miles of divided, interstate highways. Currently, Super Cruise operates only on interstate, divided highways. The expansion, enabled by wider digital mapping, will allow owners of properly equipped GM vehicles to cruise hands-free on stretches of Route 66 and the Pacific Coast Highway in the U.S. West or the Trans-Canada highway in Western Canada, GM said. Many of the new roads GM has mapped are in rural, heartland states where GM pickup trucks are popular. GM plans to offer Super Cruise as an option on its Chevrolet Silverado and GMC Sierra large pickups later this year. GM has said previously it intends to offer Super Cruise as an option on 22 models by the end of 2023. Depending on the model, Super Cruise costs $2,200 to $2,500 to add as an option. (Reporting by Joe White in Detroit; Editing by Matthew Lewis) Related video: Cadillac Chevrolet GM GMC Technology Super Cruise