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GM delays truck plant shift so workers can watch Detroit Lions NFC Championship game

It would be difficult to overstate just how big of a deal it is for the city of Detroit and its residents (and residents of southeast Michigan in general) that the Detroit Lions not only made it convincingly into the NFL playoffs but found significant success in defeating the Los Angeles Rams in the Wildcard round and then the Tampa Bay Buccaneers the following week. But if there's one thing we can point to as an automotive-minded group, it's this: General Motors has delayed the start of the third shift at its Flint Assembly plant so that workers won't have to miss any part of the game. To emphasize the magnitude of this decision, it's important to note that the Chevrolet Silverado HD and GMC Sierra HD are built at the plant, and the popularity and, perhaps more importantly, profitability of those heavy duty trucks is so high that it's the only GM plant in Michigan that runs a third shift, as pointed out by the Detroit Free Press. The delay is roughly an hour in total, and workers won't be paid for that missing time. We doubt there will be any complaints. Granted, this isn't the first time GM has delayed starting a late shift due to a big sporting event. In prior years, delays have been recorded for some Super Bowls and for the in-state Michigan vs. Michigan State rivalry game at GM facilities in Lansing, Michigan. Still, GM's statement on why it would hold off production of such a lucrative pair of vehicles explains it better than we can: "We recognize the Detroit Lions playing in the NFC Championship game as a rare, unique opportunity that warrants this temporary schedule adjustment to allow employees to enjoy the game and make it to work on time." It's not GM's only show of Lions pride. Take a close look at the General Motors logo currently being displayed at the Renaissance Center, GM's headquarters in Detroit. General Motors is displaying its Motor City pride with a subtle logo redesign to honor the Detroit Lions as they continues their Super Bowl hunt. Read more: https://t.co/Jmc6bmMK6n pic.twitter.com/9bJJqOmwxB — Ad Age (@adage) January 23, 2024 The Free Press reached out to Ford and Stellantis to see if either of GM's rivals would be making shift adjustments as well. Ford has yet to provide a comment, but Stellantis, makers of the Ram truck and Jeep SUVs, has confirmed it will be running normal schedules at all of its facilities. For now, there's only one more question that needs answering: What if the game goes to overtime?

2024 GMC Sierra HD AT4X and Extreme AEV muscle their way into the lineup

The new AT4X variant of GMC's 2024 Sierra HD pickup series officially joins the stable this week, giving pickup truck box-checkers yet another off-road trim to chase. Well, two trims, technically, as GMC took the opportunity to announce that the AT4X will also be offered with an upfit package from American Expedition Vehicles, appropriately named the Extreme AEV Edition that takes its cues from the same package offered on the Sierra 1500 AT4X. And with its introduction, the 2024 GMC Sierra HD lineup is now complete.  GMC's Sierra AT4X models mirror the ZR2 packages offered on the updated Chevrolet Silverado. If you paid any attention at all to the Silverado HD ZR2's introduction earlier this month, you'll be familiar with the formula. Key upgrades include a 1.5-inch factory lift, standard electronic locking rear differential, Multimatic DSSV shocks and 35-inch Goodyear Territory all-terrain tires. It also gets beefier skid plates —  both the steel protecting the transfer case and the aluminum piece up front. With the updated 6.6-liter Duramax diesel, GMC says it'll tow up to 18,500 pounds.  "GMCÂ’s AT4X trim, which will be available across the entire GMC truck lineup, offers customers more premium and capable choices when it comes to ‘do-it-allÂ’ capabilities," said GMC VP Duncan Aldred. "Each model delivers unique strengths, with the all-new Sierra HD AT4X taking it to the max, enabling you to go virtually anywhere, with the towing power to bring your recreational toys, gear or camper along for the journey." And by "do it all," he means all the luxury stuff too, judging by the Obsidian Rush interior, which GMC says includes massaging leather front seats and real ash wood trim. The better from which to feel the shove of the AT4's two available 6.6-liter engines, one a gasoline-burner rated at 401 horsepower and 464 pound-feet of torque, the other a Duramax turbodiesel making 470 horsepower and 975 pound-feet of torque. You'll need the latter if you want to hit GMC's advertised towing capacity.  And don't forget the Extreme AEV Edition, which will surely come with a Denali-rivaling (and still TBA) price tag. The stamped steel bumpers stand out right away, as do the integrated front recovery points and winch mount. The package also adds more skid plates protecting the steering gear and transfer case. Its 18-inch "Salta" wheels are also unique.  GMC says it will be cranking out 2024 Sierra HD AT4Xs and Extreme AEV Editions by the third quarter.

GM announces $7 billion Michigan factory investment, most going to EVs

GM announced a $7 billion investment in Michigan manufacturing, much of which is earmarked for EV production. Four sites are included, but the key elements are a new battery cell plant in Lansing and the conversion of GM's existing Orion Township facility to expand production of the forthcoming Chevrolet Silverado EV and its GMC Sierra sibling.  GM says it is the largest investment announcement in company history and that it will create 4,000 new jobs. It also says 1,000 jobs will be retained. "We are building on the positive consumer response and reservations for our recent EV launches and debuts, including the GMC Hummer EV, Cadillac Lyriq, Chevrolet Equinox EV and Chevrolet Silverado EV," said GM CEO Mary Barra.  GM says the Orion expansion and new battery plant will support an increase in full-size electric truck production capacity to 600,000 units. This is in addition to the Factory ZERO facility in Detroit that will also be constructing the electric Silverado and Sierra.  The Orion Township factory current builds the Chevrolet Bolt EV and EUV, and will continue to do so during the plant's conversion. GM did not indicate what will happen with the Bolts once that conversion is complete or whether all will continue to be built at Orion. They do not use the Ultium vehicle architecture. GM will build other EV models at three other factories that are under construction or being converted. They are located in Spring Hill, Tennessee, Ingersoll, Ontario, and Ramos Arizpe, Mexico. GM says that it will have the ability to produce 1 million electric vehicles by 2025. The Ultium Cells Lansing facility is a $2.6 billion joint investment by GM and LG Energy Solution. GM says it alone will create 1,700 jobs once fully operational by late 2024. It will join two other GM Ultium Cells battery factories currently under construction in the United States, one in Ohio and the other in Tennessee.  Not all of the $7 billion investment will be for EVs. It also announced $510 million of the total will go toward upgrading the Lansing Delta Township Assembly to produce the next-generation Chevrolet Traverse and Buick Enclave. Money will also go to upgrading Lansing Grand River Assembly.