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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

2014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and all sorts of bits and bobs.
That's why we're pleased to see the DIY specification utility for the 2014 Chevrolet Silverado come alive so soon after this week's Detroit Auto Show debut. While the configurator lacks pricing (General Motors hasn't announced numbers yet) and full options, you can still spec out your half-ton rig, and even print it out or email it to your friends. Beyond the configurator, the new model-specific site is pretty cool, too, with various videos and closer looks at the truck's new features.
The new Chevrolet pickup range won't be on dealer lots until sometime this summer, so whether you're a building contractor, an avid sportsman or just a guy or gal that loves full-size trucks, you might want to check out the link below to keep your appetite whetted. If you're more of a Sierra fan, well, it looks like you're going to have to wait a while - GMC hasn't updated its site yet.

GMC shows how the 2022 Hummer could have looked even more futuristic

Excitement filled the room when GMC asked its designers to resurrect the Hummer in April 2019, but a tinge of uneasiness permeated the department after executives locked in an early 2020 unveiling date. Luckily, stylists knew what they wanted early on in the development phase, and preliminary design sketches give us a fascinating look at how they shaped the electric off-roader that ended up making its global debut online in October 2020. Hummer, the brand, unceremoniously shut down in 2010 after General Motors failed to sell it to the Chinese, but its design DNA was so strong that stylists were able to pick up where their predecessors left off. All of the sketches published on Instagram by the official General Motors Design account show a boxy truck with a tall front end, a short windshield, and a generous amount of ground clearance. These styling cues trace their roots to the AM General Humvee that entered production in 1984 and made its combat debut when the United States invaded Panama in 1989. Even the wildest drawings still depict a pickup that's immediately recognizable as a Hummer. Most of the early design sketches wear some variation of the seven-slot grille that characterized Hummer's production models; it's a styling cue that hints at a heritage shared with Jeep under the American Motors Corporation (AMC) umbrella. Oddly, none wear the round headlights seen on the H2, the H3, and the HX concept that nearly became the H4. Was GMC afraid that its Hummer would end up looking too much like a Jeep? And, at least one sketch shows a fold-down windshield, a feature that will not make it to the assembly line. Sketches never reach production without modifications made in the name of packaging and safety concerns, and the Hummer is no exception, but stylists did a good job of reinventing the brand's design language without copying or erasing the past. If the company had stuck around long enough to make a second- and a third-generation H2, odds are it would look a lot like the GMC-branded model that will enter production in a year. GMC remains on track to start 2022 Hummer deliveries in late 2021, though it told Green Car Reports that it still hasn't built a fully functional prototype yet. When it arrives, this outdoorsy pickup will land in a burgeoning segment of the truck market that numerous models (including the Rivian R1T and Ford's electric F-150) will also call home.