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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GMC Hummer EVs 'sold out for two years or more'

At the end of March this year, GMC said it had 65,000 reservations for the Hummer EV pickup and SUV. At the time, brand chief Duncan Aldred said, "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought. WeÂ’re seeing momentum building," adding that "it still means a reservation now probably means delivering in '24." By the time of the 2024 GMC Sierra EV Denali Edition 1 reveal just a bit ago, that reservation number had climbed to 90,000. GMC shut down the Hummer reservations line a month ago. GM Authority reports that when GMC chief Duncan Aldred spoke at a media briefing ahead of the Sierra EV reveal, he said the Hummer is "sold out for two years or more."   Notice, the word "probably" has been replaced by the phrase "or more" in the production vocabulary. That development likely takes into account what's happened since March at GM's Factory Zero, where the automaker currently builds the Hummer. That site, along with the new Orion Township Assembly Plant, will soon build the Chevrolet Silverado EV, GMC Sierra EV and Cruise Origin autonomous vehicle. In a memo from the beginning of the year, GM said a $6.6 billion investment in EV production capability will ultimately allow 600,000 electric pickups to come off lines every year. That's at least a couple of years away, though. At the beginning of October, GM said it wanted to bump production of the EVs on sale now, which includes the Chevrolet Bolt, to 70,000 vehicles in 2023. Back to the Hummer, GMC increased September Hummer production to 700 units for the month. That was a huge bump over the monthly average in the nine months up to September, the production totaling 2,750 units for the first three quarters, yet well behind what the brand would like. And Factory Zero will shut down for a few weeks in November for upgrades to produce the additional vehicles. All of this assumes the supplies of chips and raw minerals for batteries, industrial supplies and industrial transport don't suffer another hiccup. If there's any good news buried in all this, it's that 95% of Hummer reservation holders were converting to paid orders, an absurdly positive number. Based on what we've seen so far, GM's got some good looking EVs on the way. Let's cross our fingers that the company can build them quicker. Related video: This content is hosted by a third party.

Say hello to the 2021 GMC Yukon Denali and Yukon AT4 | Behind the Wheel S02 // E04

Behind the Wheel is a video series that shows you a bit of what it’s like to work at Autoblog. The editors and video producers will show you the cars in our fleet, and youÂ’ll get a behind-the-scenes look at some of the personalities who help make the site run.  In this special New Year's edition of Behind the Wheel, Senior Producer Christopher McGraw travels to Vail, Colorado, where GMC unveiled the 2021 GMC Yukon Denali, Yukon XL Denali, and Yukon AT4. What new vehicles are you anticipating the most in 2020? WeÂ’d love to hear from you, so please comment below! Gear the video team used to make this:  Panasonic GH5s: https://amzn.to/2QsJdHE Panasonic Lumix 12-35mm F2.8: https://amzn.to/34bl3W4 Rode VidMic Pro: https://amzn.to/2qrDHKN Tiffen 58mm Variable ND Filter: https://amzn.to/2XpizRw GoPro Hero 7 Black: https://amzn.to/2Qr3Bcm Adobe Premiere: https://amzn.to/32ZTA8B Autoblog is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. These deals are available through our affiliate partnership with Amazon.com. Deals are subject to Amazon's schedule and availability. Related Video: