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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2023 GMC Acadia prices reportedly up $1,700 thanks mostly to OnStar

Earlier this month, GM Authority reported that GM was making OnStar Connected Services mandatory across the GMC and Buick lineups. The inclusion would increase MSRPs by anywhere from $905 to $1,675, GM's rationale being a better customer experience over time. A spokesperson said, "This offering provides our owners with a full suite of OnStar and Connected Services for three years, providing them with more time to enjoy services such as remote key fob, Wi-Fi data and OnStar safety services. By including this plan as standard equipment on the vehicle, it provides more customer value and a more seamless onboarding experience." Although some GMC models are already priced with OnStar included, seems the rollout is still in progress. GMA said it got pricing for the 2023 GMC Acadia, the three-row midsize SUV costing at least $1,700 more than in 2022. While $200 of that is a price bump, the remainder pays for Connected Services. The entry-level 2023 Acadia SLE in front-wheel drive is said to start at $37,895. Adding all-wheel drive adds the same $2,300 in 2023 that it does now. At the other end, the Denali AWD with the 3.6-liter V6 caps the range at $51,695. The Acadia has been spared the increases of so many other models, GM only lifting its price by around $200 since it announced pricing for the 2022 model last summer. The Acadia gets minor changes for the coming year. Three new colors are Sterling Metallic, Ultra Blue Metallic, and Volcanic Red Tintcoat, all of which are cost options. They replace Cayenne Red Tintcoat, Midnight Blue Metallic, and Satin Steel Metallic. The SLT, AT4, and Denali also get a revised steering wheel with audio and cruise controls.

GMC Sierra spied with ZR2-style off-road modifications

A few months ago, the 2022 Chevy Silverado ZR2 was revealed with a bunch of off-road goodies to help it achieve a little more parity with trucks like the Ford F-150 Raptor and Ram 1500 TRX. But GM has another full-size truck, the GMC Sierra, and it would seem silly to us if the company didn't share those parts. Based on these spy photos, it seems GM agrees. Though thoroughly camouflaged, we can tell this truck is a GMC Sierra thanks to the sheetmetal on the doors and the distinct shape of the wheel arches. Under the wrappings, we can see that this Sierra features a very different front bumper to the current king of Sierra off-road models, the AT4X. The bottom edge is much higher for better clearance, particularly on the sides in front of the wheels. This is the same type of change applied to the Silverado ZR2's front end. It does appear to be missing the ZR2's skid plate, though we suspect that's a temporarily missing component on this prototype. One other off-road upgrade this Sierra features is a pair of rock rails to protect the rocker panels on the cab. What we can't see are the shocks installed on this truck. If this is a GMC version of the ZR2, it should have the spool-valve shocks from Multimatic. They're some of our favorite suspension components on any vehicle. Other components it should have are locking front and rear differentials, 33-inch tires and a standard 6.2-liter V8. Since the Silverado ZR2 is already revealed and ready for production, we would expect to see the GMC version soon. A good bet would be for a reveal in time for the 2023 model year. As for a name, it's hard to say, since we've already had AT4 and AT4X. It could be named something completely separate from the AT4 line. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.