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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2015 Chevy Silverado, GMC Sierra heavy duty trucks unveiled

Proving just how important trucks are in the Lone Star State, General Motors has chosen the State Fair of Texas to reveal its new heavy-duty trucks from Chevrolet and GMC. Looking to take some of the wind out of the sails of the 2014 Ram HD and 2015 Ford F-Series Super Duty, the 2015 Chevy Silverado HD and 2015 GMC Sierra HD will have plenty to brag about when they go on sale in the first quarter of next year.
The bragging starts right up front with two available engines. The standard engine is a Vortec 6.0-liter V8 that produces 360 horsepower in the 2500HD and 322 hp in the 3500HD to go along with 380 pound-feet of torque in all applications. The true benefit of this powerplant is that buyers can opt for it to run on straight gasoline, E85 FlexFuel or even compressed natural gas (CNG). For maximum towing and even more flexibility, the 6.6-liter Duramax turbodiesel B20-capable V8 is the way to go, with its carryover 397 hp and 765 lb-ft of torque. Though the max towing abilities of 23,200 pounds (with a fifth-wheel trailer) are less than the 30,000-pound rating of the new Ram, the GM HD trucks offer better conventional trailer towing (19,600 pounds) and payload (7,374 pounds) than rival heavy-duty trucks...for now. The Duramax is paired with a six-speed Allison automatic transmission, while the gas engine gets GM's six-speed Hydra-Matic - no manual transmissions are offered.
Including the engines, GM continues to offer a broad range of configurations (more than 150, to be exact) including three cabs, two cargo bed lengths, numerous trim levels and, of course, the choice of single- or dual-rear wheels on the 3500. The HD trucks have faces that are similar to their half-ton counterparts, with the exception of a larger grille and bigger for improved air flow, and like the current HD offerings, the new Silverado HD and Sierra HD DRW models feature a one-piece bed design incorporating the fender extensions.

2021 GMC Canyon AT4 will offer an Off-Road Performance Edition Package

In March 2018, GMC announced the 2019 Sierra 1500 AT4, the alphanumeric finale denoting heightened ridge height and off-road capability. In December of that year, GMC took the AT4 further, creating an Off-Road Performance Package that boosted horsepower and torque, and re-soled the 18-inch machined rims in Goodyear Wrangler DuraTrac Mud Terrains. History will repeat itself in 2020, one truck size category down. GMC unveiled the Canyon AT4 (pictured) in Vail, Colorado, earlier this month, and now GM Authority reports that a Canyon AT4 Off-Road Performance Edition Package is on the way later this year.  The Canyon AT4, which replaces the Canyon All Terrain, upgrades the standard truck with all the erstwhile All Terrain kit like tuned suspension, Advanced Hill Descent Control, transfer case skid plate, automatic locking rear differential, and 31-inch Goodyear Wrangler DuraTrac tires on 17-inch aluminum wheels. Design tweaks include the new, bolder front fascia and red recovery hooks. The Canyon AT4 Off-Road Performance Package goes a different route than on the Sierra, improving ruggedness instead of engine output. GMA says the suite includes front and middle performance skid plates, rocker protection, a spray-on bedliner, performance exhaust tip, and 17-inch gloss black aluminum wheels in favor of the Dark Argent Metallic units. A front leveling kit removes the factory rake. This variant will wear a black AT4 badge as opposed to the regular red and chrome AT4 denominator. Inside, we'll guess the AT4's Kalahari stitching and embroidered headrests stay in the game. They'll be joined by all-weather mats. Since GMC hasn't announced the upfit, we don't have pictures or pricing. Tallying up what individual options we could on the 2020 Canyon All Terrain came to $1,970, but that doesn't reflect pricing for next year's new AT4 trim, nor does it include components like the front leveling kit or gloss black wheels. GM Authority said production should begin in June or July, so we can look forward to info closer to summer. Related Video: