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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2021 GMC Terrain spied on GM's Proving Grounds

As the Chevrolet Equinox changes, so does the GMC Terrain. We saw shots of an updated Equinox not too long ago, and now our spy shooters have caught the GMC version of the crossover testing inside GM's Milford Proving Grounds. Similar to the Equinox, the Terrain is due for a mid-cycle refresh soon. Unfortunately, GM has this compact crossover covered up heavily to make sure we can't tell what's coming yet. The midsection of the vehicle remains the same as before, and we can even see the floating roof design outlined in the back by the camouflage. We imagine the majority of the changes will come up front with a new fascia including a different grille and headlight design. If it adopts the latest from the bigger Acadia, we'll be looking at a much more upright and butch-looking grille. That look descends from the full-size Sierra, though, so we'll see how much truck GMC wants to put in its small crossover. What will be most interesting of all is if GMC sticks to its guns with the wacky push-button shifter on the dash. The weird design has received mixed feedback, and this would be GMC's first big opportunity to respond. However, we expect most interior changes to be kept to a minimum, as this is only a mid-cycle refresh — GM completely redid everything for the full redesign in 2018. Additionally, we'll be interested to hear if the diesel will continue to be available as an option going forward. We'll likely see the refreshed Terrain sometime after the next Equinox is revealed. As it stands, this Terrain is probably a 2021 model year vehicle, and will be revealed at the tail end of this year, or in early 2020.

Refreshed GMC Terrain is introduced. Again.

Back in January of last year, we got our first look at the refreshed GMC Terrain that was supposed to go on sale sometime last fall as a 2021 model. But that was January 2020, just a couple of blissful months before the world shut down. So the Terrain ended up delayed, just like the Chevy Equinox, and now GMC is re-introducing us to the refreshed crossover, which is slated as the 2022 GMC Terrain. This time around, we've been shown photos of not just the new AT4 off-road oriented trim, but other more common variants. They all get larger grilles, larger headlights and new C-shaped taillights, and all trims get fulling LED exterior lighting. Both the AT4 and Denail get unique grille designs, with the former getting a gunmetal grey design with thick slats, and the latter getting an all-chrome one with more delicate lattice-work between the slats. The AT4 also boasts a front skid plate for protection, and from our early preview last year, it seems to get chunkier tires. The Elevation trim returns, too, as a black-out appearance package for the more entry-level SLE and SLT trims. The interior is mostly unchanged except for a revised shifter panel -- the buttons are new, but the same controversial design remains (see the video below). There are new features available, though. Apple CarPlay and Android Auto are still standard, but now they're wireless. A head-up display is available as an option for SLT and AT4, while it comes standard on the Denali. The Denali also gets an 8-inch screen in the instrument panel. Only the turbocharged 1.5-liter four-cylinder and nine-speed automatic have been announced for the Terrain. It makes the same 170 horsepower and 203 pound-feet of torque as before and can be paired with either front- or all-wheel drive. We're expecting a higher-horsepower, larger-displacement engine to be offered in the near future. The SLE, SLT and AT4 models will go on sale this summer. The Denali will follow in the fall. Pricing and additional details should be revealed in the coming months. Related Video: