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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

NHTSA upgrades probe into 1.7 million GM vehicles over wiper failures

WASHINGTON — The U.S. National Highway Traffic Safety Administration (NHTSA) said Tuesday it is upgrading an investigation into 1.7 million General Motors vehicles for windshield wiper failures. The auto safety agency opened the probe in November 2018 to see if GM needed to expand a 2016 recall of 2013 model year Chevrolet Equinox and GMC Terrain SUVs to cover additional vehicles. The engineering analysis probe covers 2010-2012 and 2014-2016 Equinox and Terrain vehicles. NHTSA could demand a recall after it completes the probe. NHTSA said it has reviewed 1,900 complaints and reports related to the issue in the 1.7 million vehicles. NHTSA said it has seen elevated failure rates in the 1.7 million vehicles, even though GM said the recalled vehicles have "double the warranty rate and five times the complaint rate." GM said it will "fully cooperate to support their investigation. We do not believe these windshield washer systems are defective." The wiper failures that prompted the 2016 recall were attributed to water and debris intrusion into the windshield wiper assembly ball joints, leading to excessive wear and eventual detachment of the ball joint. GM said it was installing an improved windshield wiper motor and transmission assembly and relocating a drain hole at the base of the windshield. Related Video:

2022 GMC Yukon Review | AT4 and Denali make the strongest case

The total redesign of GM’s full-size SUVs for the last model year transformed every brandÂ’s version for the better, as the switch to an independent rear suspension resulted in the exact improvements weÂ’ve been wanting in terms of ride, handling, interior space and cargo capacity. Now in their second year of this generation, the 2022 GMC Yukon and Yukon XL continue to take advantage of these fantastic changes. Just as always, the GMC versions borrow heavily from their sister SUVs, the Chevrolet Tahoe and Suburban. The main differences lie in the exterior styling, and to a lesser extent, the interior. ThereÂ’s also the matter of price, as the Yukon is positioned in a slightly more premium space than the Chevy version of this truck. Most notable in this regard is the popular, top-of-the-line Denali, which has for the first time has an interior design that's different than other Yukons and every Tahoe. Despite this premium positioning, the Yukon is not prohibitively expensive, and it reasonably competes with other full-size SUVs like the Ford Expedition and Jeep Wagoneer. Which of the GM SUVs you choose is based almost entirely on looks and price, as the available feature set, engine lineup — we suggest the money-saving diesel — and drive options are nearly the same between them. ItÂ’s hard to go wrong, though, because just like last year, GMÂ’s full-size SUVs are our current leaders in the clubhouse as the ones to get. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features What's new for 2022? The most notable change for 2022 is a totally new infotainment system powered by Android Automotive. It brings new software and Google Maps as a native navigation system. Another tech enhancement is GMC swapping in its 12-inch digital instrument cluster (and making it standard) for the analog gauge cluster from last year. Lastly, the AT4 trim is now available with 6.2-liter V8 option. Note that GMC increased pricing for the Yukon mid-way through the 2022 model year. You may see differing prices online as a result, but those on this page are accurate as of May 31, 2022.  What are the Yukon interior and in-car technology like? The YukonÂ’s interior is an odd one, as there are two entirely different interior designs available depending on which trim you choose.