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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GM's Ultium EV platform finally shows up in Q3 sales numbers

General Motors has heralded its Ultium battery-electric platform as the future of its passenger car and truck lineup, but for the first two years of its existence, its impact on the marketplace has been virtually nonexistent. Well, that finally changed in the third quarter of 2023, and while the cars based on this architecture don't represent anywhere near the volume of GM's broader combustion portfolio, we're reaching a point where Ultium products are finally in view (and in the hands) of real-world shoppers. At this point, five U.S.-market Ultium models are in production: the GMC Hummer EV, Cadillac Lyriq, Chevrolet Blazer & Silverado EV, and BrightDrop Zevo 600. If you're not familiar with that last one, that's OK; it's a commercial product that you likely won't see on the road for some time. Together, these four combined for 4,257 sales in the third quarter alone — up from 2,663 for the entire first half of the year. While that may not seem like a significant uptick when viewed from altitude, the quarter-to-quarter numbers paint a clearer picture.  Let's toss out the stragglers first. The Chevy Blazer EV, and Silverado EV for example, are barely in production. GM delivered 19 Blazers and 18 Silverados in the third quarter and that's the entirety of their production runs so far. Likewise, GM's BrightDrop Zevo 600 delivery van effectively exists apart from the consumer marketplace, so its contribution of just 35 units can be set aside too. That leaves us the two you've heard of: the GMC Hummer EV and Cadillac Lyriq — models with high sticker prices and long reservation queues.  Through the second quarter (remember, we're talking six months here), GMC sold 49 Hummer EVs. No typo. In the three months that made up the third quarter, GM moved 1,167 of them. Not only is that a dramatic improvement over the first half, but it's more Hummers than GMC sold in the entirety of 2022 (854). Lyriq's improvement was less eye-popping on paper, but after moving just 122 total units in 2022 and 2,013 of them in the first half of 2023, Cadillac managed to up that figure to 3,018 units in the third quarter alone.  GM is betting its short-term EV future on the Ultium platform, so these trends need to continue if that's going to be a profitable wager.

2025 GMC Terrain is redesigned with bolder style and big tech

The 2025 GMC Terrain is here, and it’s following in the footsteps of its Chevrolet Equinox cousin but bringing the traditional GMC twist to the party. Its fresh design is noticeable straight away with a new front end inspired by the GMC Canyon. The front hood is substantially higher than before giving it a more muscular look, and the same bulking is evident in its emphasized fenders. An optional painted roof gives it some flash – itÂ’s painted gray for black cars (pictured above) and black in every other case. Bigger wheels up to 20 inches in diameter are available on the Denali. And speaking of trims, there are now just three: Elevation, AT4 and Denali. For 2025, the Elevation is the only model that will be on sale. GMC says both the AT4 and Denali models will follow later for model year 2026, and you can see a preview of those in the group photo below. They each have their own grille designs, wheel options and unique styling cues. As youÂ’d expect from the AT4, it also features an off-road-tuned suspension, small lift (by 12 mm) all-terrain tires, underbody skid plates, recovery hooks and a special “terrain” drive mode. The Denali has its own pluses like “Smart Frequency Dampers” for a better ride, tons more standard luxury equipment and the 20-inch wheels. What is common across all trims is the powertrain. Every next-gen Terrain will be equipped with a 1.5-liter turbocharged four-cylinder paired with an eight-speed automatic transmission. ThatÂ’s the same powertrain as the new Equinox, and while GM has indicated it will move to more hybrid options, thereÂ’s no word on if the Terrain would be a candidate for that strategy. The 2025 model will be all-wheel drive exclusively, but GMC tells us youÂ’ll be able to select a front-drive version come the 2026 model year. If you want to tow, though, youÂ’ll need the AWD version that maxes out at 1,500 pounds. The 2025 TerrainÂ’s interior gets a massive overhaul thatÂ’ll remind you of other new GMC products with its tall portrait-oriented touchscreen. ThereÂ’s the 15-inch screen in the center thatÂ’s accompanied by an 11-inch digital cluster, of which both are standard equipment. It runs Android Automotive software that nets you Google Maps as the native navigation system and the Google Assistant for voice queries. Both wireless Apple CarPlay/Android Auto remain onboard, though, as GM promised would be the case for its gas-powered vehicles.