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GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark

2023 GMC Sierra AT4X new AEV Edition's spirit animal is the Bison

GMC's newly redesigned 2023 Sierra is getting some equipment that might sound familiar to fans of the Chevrolet Colorado ZR2 formula that inspired it. Don't call it a "Bison," but the new Sierra AT4X AEV (American Expedition Vehicles) Edition sounds an awful lot like everybody's favorite bovine-themed midsize off-road pickup, and GMC says it will be its most off-road capable factory Sierra 1500 ever. If you're not familiar with the AT4X formula, it's already pretty robust. The GMC twin to the new Silverado ZR2 boasts Multimatic DSSV spool-valve dampers, improved ground clearance and approach/departure/breakover angles compared to the "standard" AT4, plus front and rear electronic locking differentials. The AEV Edition looks to the margins for additional improvement.  "The Sierra 1500 AT4X is an incredibly formidable platform when it comes to on- and off-road performance and capability,” said AEV CEO & founder Dave Harriton. “We took our signature approach to help elevate this truckÂ’s inherent off-road capability to the next level. We are confident customers will love the result." The standard AT4X already offers plenty of ground clearance (10.8 inches) and an approach angle of 25.5 degrees, departure angle of 23 degrees and breakover angle of 22.7 degrees. The AEV Edition bumps the ground clearance to 11.2 inches and its AEV-sourced stamped steel bumpers improve the approach angle to 32.5 degrees, departure angle to 23.4 degrees (compared to 23 degrees) and the breakover angle improves to 23 degrees.  "Our customers want an uncompromising combination of on-road technology and off-road capability," GMC boss Duncan Aldred said in the company's announcement. "Leveraging GMCÂ’s unwavering dedication to providing premium trucks and AEVÂ’s expertise in engineering and integrating performance-driven parts and accessories, this truck provides extreme capability, technology and comfort." The AEV Edition will ride on 33" mud-terrain tires wrapped around unique 18-inch AEV "Salta" wheels finished in gloss black. The front end was restyled to accommodate the AEV Edition's wheel and tire package (it was too big for the existing wheel wells, apparently) and front bumper.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits