2014 Gmc Sierra 1500 on 2040-cars

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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

Safety group pans GM’s new Marketplace in-dash shopping

When it comes to our cars, is the Internet of Things a godsend? Or a hidden menace that will create more problems than it will solve? On the same day General Motors announced it will equip newer-model cars with its in-dash Marketplace e-commerce app, a prominent safety group was shooting it down. National Safety Council President Deborah Hersman tells Bloomberg the technology will only contribute to distracted driving and hurt efforts to stem the tide of rising auto fatalities, which grew 5.6 percent to more than 37,000 in the U.S. in 2016. The National Highway Traffic Safety Administration says distracted driving was responsible for 3,477 fatalities and 391,000 injuries in 2015, the most recent year for which it has data. "There's nothing about this that's safe," Hersman told Bloomberg. "If this is why they want WiFi in the car, we're going to see fatality numbers go up even higher than they are now." Marketplace, developed with IBM, will allow drivers — or more often, one hopes, their passengers — to order coffee or food, find gas stations and reserve hotel rooms from their dashboard screens. The technology is set to be uploaded automatically to nearly 1.9 million GM vehicles model-year 2017 and later that are equipped with WiFi hotspots and compatible systems. By the end of 2018, about 4 million Chevrolet, Buick, GMC and Cadillac vehicles will be equipped with Marketplace. The app will debut with a limited number of participating retailers, including TGI Fridays, Shell, Exxon Mobil and Starbucks, with more likely to join later. Online retail giant Amazon is also partnering with automakers such as Ford to bring e-commerce capabilities inside the car through its Alexa personal assistant. While convenience is nice, one other thing is becoming clear as the IoT wedges its way into our cars: It's taking aim at some decidedly first-world problems.Related Video: Image Credit: GM Buick Cadillac Chevrolet GM GMC Technology Infotainment in-car entertainment marketplace e-commerce

2022 GMC Sierra AT4X First Drive Review | Luxury off-roader

BORREGO SPRINGS, Calif. – What does the 2022 GMC Sierra AT4X have in common with the Aston Martin Vulcan, Mercedes-AMG GT, Camaro ZL1 and Ford GT? The answer: Multimatic DSSV spool-valve dampers. These dampers – or shock absorbers as theyÂ’re also called – are a lot like the adaptive dampers found in many sport and luxury vehicles. In a general sense, they allow drivers to select how soft or firm a ride they want, but the Multimatic dampers are quicker to respond and have additional benefits related to off-roading.  Off-roading is the main reason this new AT4X model has been added to the Sierra lineup this year, along with its elevated levels of luxury. ItÂ’s a big step up from the existing less-capable AT4 trim, which misses out on the DSSV dampers, electronically locking front and rear differentials, and 32-inch Goodyear Wrangler DuraTrac Mud-Terrain tires. The timing of this debut coincides with a significant overhaul for the entire 2022 Sierra lineup, including revised styling, a more muscular 2.7-liter turbo-four engine, and most notably, an interior overhaul that replaces this generationÂ’s dull and outdated dashboard with a fresh, modern and more competitive interpretation bolstered by a large 13.4-inch touchscreen powered by the Android Automotive OS. Upping the luxury further is a new, fully-loaded Denali Ultimate trim that includes the Super Cruise automated driving system, though our time in the revised 2022 Sierra was almost entirely in the AT4X. In addition to the off-road equipment and interior improvements listed above, the Sierra AT4X features the 420-horsepower 6.2-liter V8 as standard equipment, improved underbody skid plates, and a new Terrain drive mode. But thatÂ’s not all, because the AT4X is also differentiated by the X-less AT4 with a cabin thatÂ’s almost as extravagant as that luxurious Denali model, minus the availability of Super Cruise. Ventilated seats with massage functions, premium leather upholstery, wood trim and Bose audio are all standard. Altogether, this big truck could be the perfect way to get to your next glamping adventure. We had the opportunity to check out the AT4XÂ’s capabilities within the Anza-Borrego Desert State Park, a few hours east of San Diego. There, we encountered long stretches of dried riverbeds, narrow chokepoints as well as steep climbs and descents. After dropping pressures in the Goodyear mud-terrain tires to a flaccid 15 psi, we skimmed through the silted riverbeds with ease.