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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2020 Harley-Davidson GMC Sierra brings the iconic brand to a new truck

The Harley-Davidson Ford F-150 rides alone no longer. Thanks to the Tuscany Motor Company, it now has a fellow truck associate to cruise with side-by-side on the open roads. Introducing the 2020 Harley-Davidson GMC Sierra, which will make its official debut at the 2020 Barrett-Jackson Scottsdale auction. For years, a Harley-Davidson special edition package has been associated with the Ford F-150 nameplate. Although Ford does not offer a direct option from the factory, Tuscany Motor Company answered the demand and now builds truck packages that carry the famous American motorcycle name. With the direction of Harley-Davidson, Tuscany creates interior and exterior customizations that reflect notable and iconic features of the bikes. This year is the first time Tuscany has ever offered a Harley-Davidson package on a GMC Sierra, and as expected, it's pretty similar to the one offered on the F-150. The package includes at least 60 exclusive parts, and the Sierra is available in Onxy Black, Summit White, or Satin Steel Metallic.  Setting the tone are Fatboy-inspired 22-inch milled aluminum wheels wrapped in chunky 35-inch all-terrain tires. As Tuscany is a division of Fox performance parts, the truck rides on a specially designed BDS suspension with tuned Fox shocks and lateral stability bars. The truck also has a redesigned front bumper and grille with an integrated LED light bar for off-roading, power running boards with rock guard trim and entry lights, color-matched Harley-Davidson-designed fender flares, custom front fender vents with the Harley logo, an induction-style hood, a redesigned rear bumper, and a tuned exhaust with billet tips. More badging, tailgate cladding, a windshield header, orange tow hooks, and a bed rug add extra pizzazz. Finally, for all the planes, drones, and aliens who are eyeing pickups from the sky, the tonneau cover is debossed with the Harley-Davidson logo.  Inside, the fan pack includes leather seating with orange diamond stitching, and piano black door panels, console, and trim. Harley-Davidson badging and branding is on the seats, on the center console, on the floor mats, the door sill inserts, the instrument gauges, and even the pedals.  If this is up your alley, and you're interested in buying, the Sierras, no matter the color, start at $94,995 before taxes and fees. For more information, visit Tuscany. Related Video:

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.