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Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.

2022 GMC Sierra 1500 Denali interior spied with dramatic redesign

The 2022 GMC Sierra’s interior overhaul is coming into better view with these new spy shots revealing a totally new dash.  GMC teased out a few changes when it announced Super Cruise was coming to the 2022 Sierra, but only so much was visible in the tightly cropped photo. These spy shots tell a fuller story about whatÂ’s going on inside the new GMC pickup. WeÂ’re instantly drawn to the new center stack that doesnÂ’t even remotely look like the truckÂ’s current design. ThereÂ’s a new widescreen infotainment system integrated nicely into the dash just below new thin air vents. It appears to be running a version of Android Automotive. The Google Assistant bubble is visible in the top left corner, and a Google sign-in screen is showing on the far right. GMC is obviously still prioritizing hard buttons and knobs for all vital controls. A big, knurled-looking volume knob is positioned to the left of the screen. And the climate control layout is all buttons and knobs with glossy black and chrome accents. This, along with the angled surfaces, classes it up a bit versus the current sea of flat black center stack buttons. Even the push button start appears dressed up in chrome. One other large change to the center console area is the introduction of a gear lever replacing the column-mounted shifter. The new shifter looks slathered in leather, glossy plastic and chrome accents. ThereÂ’s a part of us that will miss the chunky truck-like operation of the column-mounted shifter, but this new design is certainly more befitting of a luxury pickup. And from what we can tell, this Sierra is the luxury-oriented Denali trim. Its exterior features give it away with the ostentatious grille treatment and chrome trim scattered about. We still donÂ’t know which, if any, of these features we see here will be exclusive to the Denali, but the digital instrument cluster seems like a given but will likely be available further down the trim tree. This replaces the truckÂ’s current, tired-looking gauges with a vibrant and neatly-integrated screen. Super Cruise, as it is throughout the lineup of GM cars that offer it, also looks optional — this Denali does not have the fancy light-up steering wheel or controls for it. ItÂ’s worth noting that this DenaliÂ’s interior could be different than the rest of the Sierra lineup. GM already did that with the redesigned Yukon, giving its top trim model a different look than the rest of the trims.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."