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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.

Regular-cab, short-bed Chevy Silverado Trail Boss pickup looks great

For all the wild popularity of full-size pickups, there's one configuration that U.S. buyers are no longer offered: the regular-cab, short-bed truck. Interestingly, however, GM still does make this configuration, and both the Chevrolet Silverado and the GMC Sierra are offered with it — in the Mexican market. That body style, however, is available solely in ultra-basic work-truck form. But a custom wheel shop, JC Wheels in the Mexican city of Culiacan, has converted one of these Silverados to Trail Boss trim, and we're digging the result. The sporty shorty Silverado Trail Boss comes to our attention via GM Authority, after the shop posted it on their Instagram feed. The shop added a 3-inch lift, assist steps, Chevy alloy wheels, a Trail Boss front fascia including red tow hooks, and Trail Boss badging. They also added dark window tint, which seems like a good idea in sunny Mexico. In the U.S., the Silverado Trail Boss isn't offered at all in regular-cab form; it only can be had as a double cab or a crew cab, the latter with a choice of a short bed or standard bed. But size is often a hindrance for trucks that actually get driven on trails, where this regular-cab, short-bed variant's smaller wheelbase would be an advantage. Beyond that, the Trail Boss upgrades keep this configuration from looking like a basic-spec machine. That's even more true of the same outfit's previous efforts: the conversion of the GMC Sierra regular-cab, short-bed pickup into a Denali. With so many buyers choosing pickups as personal-use vehicles, it's not hard to think that this configuration could find an audience here. But the key would be to do as this Mexican firm has done and offer it in the desirable off-road and luxury trims, rather than as a basic work truck. Would you buy one? Sound off in the comments below. The next step would be to use this configuration as the basis of a full-size, two-door SUV, in the mold of the classic Chevy K5 Blazer and GMC Jimmy.