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Ultra-luxury land yachts from Cadillac and Rolls-Royce | Autoblog Podcast #752

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. In this week's news, we about a pair of ultra-luxury electric cars, the 2024 Cadillac Celestiq and Rolls-Royce Spectre. We also cover the 2024 GMC Sierra EV and 2024 Chevy Trax, plus some of the reveals from the Paris Motor Show. The show is capped off with a discussion about the electric cars Greg Migliore has driven for the North American Car and Truck of the Year Awards: the Rivian R1S SUV and Lordstown Motors Endurance pickup truck. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #752 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2024 Cadillac Celestiq 2024 Rolls-Royce Spectre 2024 GMC Sierra EV 2024 Chevy Trax Paris Motor Show: Jeep Avenger EV Cars we're driving 2023 Rivian R1S 2023 Lordstown Motors Endurance Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

2021 GMC Canyon AT4 Off-Road Performance Edition is ready to hit the trail

GMC introduced a more capable Canyon AT4 named Off-Road Performance Edition that gains modifications like skid plates and a beefier suspension. It can venture further off the beaten path, but it won't get there faster. Based on the AT4, which is already better suited to venturing into the woods than the standard Canyon, the Off-Road Performance Edition gains a taller suspension and loses its sizeable front air dam to offer a 30-degree approach angle. GMC knows adventurers will be tempted to put that figure to the test, so it also added skid plates made with 5/32-inch aluminum to protect the radiator, the front differential, the steering gear, and the oil pan. Full-length rock rails on both sides shield the rocker panels from expensive encounters with boulders and other obstacles. Finally, the Off-Road Performance Edition stands out from the AT4 with specific 17-inch wheels painted in gloss black, black AT4 logos, and black exhaust tips. 31-inch Goodyear Wrangler tires come standard. Changes in the cabin are limited to floor liners. Out back, the cargo box receives a spray-in liner. Don't look for Ram 1500 TRX-like performance, because it doesn't sound like GMC made any major mechanical modifications to the Off-Road Performance Edition. Power comes from a 3.6-liter V6 that sends 308 horsepower and 275 pound-feet of torque to the four wheels via an eight-speed automatic transmission and an automatic locking rear differential provided by Eaton. AT4 buyers can order a 2.8-liter Duramax turbodiesel four-cylinder with 181 horsepower and a stout 369 pound-feet of torque on tap for an additional $4,375, but there's no word yet on whether this fuel-saving engine will be available on the Off-Road Performance Edition, too. GMC's 2021 Canyon AT4 Off-Road Performance Edition will go on sale later in 2020, though pricing information hasn't been announced yet. For context, the standard AT4 costs $39,395 in its most affordable configuration.  

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")