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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Editors' Picks June 2022 | Acura MDX and the revamped GMC Sierra

This month of Editors' Picks include a pair of excellent vehicles vying for a spot at the top of their respective classes. GM has long disappointed us with its latest generation of Silverado and Sierra pickups, but the 2022 update is a turning point. Plus, Acura rounds out its MDX lineup with a Type S model, and it's enough to earn an Editors' Pick. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in June that earned an EditorsÂ’ Pick. 2022 GMC Sierra 1500 2022 GMC Sierra Denali Ultimate View 44 Photos Quick take: GM fixes the GMC Sierra's biggest flaw this year with a new interior. Plus, it gains the AT4X trim for more off-road prowess and keeps all that was good from before. Score: 8.0 What it competes with: Ford F-150, Ram 1500, Toyota Tundra, Nissan Titan, Chevrolet Silverado 1500 Pros: Top-notch luxury interior, stout capability, wide range of great powertrains Cons: Ride is flinty/rough, looks that divide From the editors: Road Test Editor Zac Palmer — "It really depends on what trim level you spring for with the Sierra. Buy the Denali Ultimate, and the interior is just as good as the competition. If you're not going all out on luxury features, though, at least get the diesel. It's the smoothest operating diesel engine out there, and it's also efficient. This is one great truck when you set it up in the ideal configurations." Senior Editor James Riswick — "The GMC Sierra Denali interior has gone from "They just didn't try" to "They tried harder than everyone else." The Denali Ultimate's design, detailing and materials are particularly impressive. If you want a luxury truck, this delivers." In-depth analysis: 2022 GMC Sierra Review | GM's 'premium truck' is actually now premium   2022 Acura MDX 2022 Acura MDX Advance View 23 Photos Quick take: The MDX is one of the best luxury bargains in the three-row class. It has great looks, a sumptuous and sporty interior and even offers a Type S performance variant.

3 Quick Takes on the new Hummer EV

The 2022 GMC Hummer EV truck debuted Tuesday with 1,000 horsepower and up to 350 miles of range. It marks the return of the Hummer name after a decade-long absence and is the most ambitious electric vehicle General Motors has attempted. Here are three quick takes. This is how major vehicles will be revealed going forward The unveiling during Game 1 of the World Series on Fox and during The Voice on NBC could only have been bigger if done during the Super Bowl. A two-network debut complete with LeBron James providing voiceover for the commercial. On Fox, World Series play-play man Joe Buck neatly set up the spot and told millions of viewers that the order bank was now open. Then the Hummer debuted in what looked like a cut from the next Transformers movie. OK, this is not how every major car will be revealed, but the direct-to-consumer, as-many-eyeballs-as-possible, made-for-TV (or social media) event will be a key strategy going forward. In the last few months, the Detroit, Los Angeles and New York auto shows have all played leapfrog with dates, confusing many observers. The pandemic has obviously exacerbated the decline of auto shows, but if you’re an automaker, why share the spotlight in a convention hall? Most car reveals wonÂ’t be network TV spectacles, like the Hummer, but streaming services and other platforms will make a lot more sense than traditional means as companies compete for new buyers. This is how the Tesla Cybertruck should have looked Most would say the Hummer is pretty cool looking. The headlights, the grille, the blocky fenders and huge wheels — yeah, this looks straight out of central casting. ItÂ’s what you expected the reborn Hummer to look like, nominally now in the service of the GMC brand. Tesla made the Cybertruck a bit too crazy. Sure, itÂ’s attention-getting. But look at the Tesla. No one can objectively say the Cybertruck is aesthetically pleasing, from the shape to the features. ItÂ’s out-of-step with the graceful Model S and Model 3 sedans. The Hummer is futuristic, has interesting elements — like underbody cameras for off-roading and a T-top — and a massive presence. It doesnÂ’t need to do more. The addition of Super Cruise technology, however, is a nice touch. GM is serious about EVs The Hummer leads a blitz of EVs from GM, which is quietly yet ambitiously laying out an electric future.