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2022 GMC Sierra Denali Ultimate Interior Review: Better by a million miles

We were right. So were customers. Basically, everyone who took one look at the interior of the current GMC Sierra/Chevrolet Silverado generation and immediately went "not good enough." Possibly followed by "not even close" and/or laughing. The Silverado cabin was especially egregious in the top-of-the-line Sierra Denali, which slapped some token bits of "wood" to the doors and center console sides and called it a day. It didn't even get the Silverado High Country's bronzey trim surrounding the touchscreen. Absolutely nothing about it said, "I am competitive with just about any Ram 1500 or, to a lesser extent, a Ford F-150 King Ranch or Platinum." That changes with the 2022 GMC Sierra. Do I really need to explain why the "After" (up top) is so much better than the "Before" (above)? I do not. The better question is: is it better or at least as good as the Ram and F-150 now? Yes! And! GMC actually upped the game further for 2022 by adding a level beyond the Denali: the Denali Ultimate. While both Denalis share a common design with each other and the also-new Sierra AT4X, that design is different than what you'll find in other Sierras and every redone Silverado. Please correct me if I'm wrong, but this is the first time the Silverado and Sierra have had such substantially different interiors. True, they're still awfully similar, but by GMC/Chevy standards, it might as well be night and day.  You can see the difference below: Denali Ultimate left, Silverado High Country right. Is one design better than another? I don't think so, but they are indeed different, which is great. BUT! Remember, this is the new Denali Ultimate we're talking about here. That means it goes beyond the regular Denali.  First, this "Alpine Umber" color with "Forge perforated leather seat trim" is only available on the Denali Ultimate and the only color available for the Denali Ultimate. It has a bit of the King Ranchy/Long Horny feel to it without going so far into cowboy land. I dig it. The regular Denali offers Jet Black or "Atmosphere/Brownstone" (shades of brown).  This leather then features white piping and super-cool baseball-ish contrast stitching. I would like to reiterate at this point that the Sierra Denali's previous idea of a luxury aesthetic upgrade was strips of wood-looking plastic. What's the word I'm searching for? Ah yes. "Effort." But wait, there's more!

Pony cars, trucks and Italian SUVs | Autoblog Podcast #552

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. We discuss the updated 2019 Chevy Camaro Turbo 1LE variant, the new 2019 GMC Sierra Denali, and the Ferrari-powered Maserati Levante GTS. We also debate whether Volkswagen should build the Atlas-based Tanoak pickup truck and what a delay means for the next-gen Ford Mustang. Finally, we answer a reader question about the state of Lexus.Autoblog Podcast #552 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2019 Chevy Camaro Turbo 1LE 2019 GMC Sierra 2019 Maserati Levante GTS Should Volkswagen build the Tanoak? Next-gen Ford Mustang delayed The past, present and future of Lexus Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts Chevrolet Ford GM GMC Lexus Maserati RAM Truck Coupe SUV Luxury Performance

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."