1972 Gmc Sierra 1500 Pickup on 2040-cars

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GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark

2024 GMC Hummer EV SUV First Drive Review: Still impressive, even out of its element

SAN FRANCISCO – Our first experience with the GMC Hummer EV in any form was spent in an environment clearly ideal for such a vehicle. That first drive of the production-ready truck was in Arizona, a place with large, open freeways and rocky, desert terrain. Notably, they were areas that could showcase the Hummer's strengths: enormous power and acceleration, a lack of trees or narrow lanes to hinder its size, and sufficiently rocky terrain to demonstrate its remarkable off-road abilities. So it was particularly strange that the media's first experience with the Hummer EV SUV would involve the tight streets and twisty mountain passes of San Francisco and Napa Valley, locations that certainly would seem to put the Hummer on the back tire. In some ways they certainly did, but at the same time, they revealed the Hummer is surprisingly capable out of its element, and maybe even a good fit for the area. The start of our driving time involved leaving downtown San Francisco and heading up Highway 29 to Napa where GM had set up a number of demonstrations like those at the truck first drive, and where our winery hotel was. In the birthplace of Tesla, where Models of all letters and number are ubiquitous, the monster black Hummer definitely stood out. And not just for its sheer size: it is the technological flagship of General Motors, perhaps the most traditional of American car manufacturers. On the other hand, the locale also felt appropriate given that flagship status, from its flashy instrument and infotainment displays, to its acrobatic suspension and steering systems. This is as good a time as any to go over what makes the Hummer EV SUV different from the truck. Obviously it has a solid roof over a cargo area instead of an open bed. It's also the smaller of the two giants: total length is 20 inches shorter (excluding the spare tire) and the wheelbase is 8 inches shorter. That pays a few dividends in maneuverability both on and off road. The turning circle of the SUV is 1.7 feet smaller, at 35.4 feet, which is almost 3 feet tighter than that of the Chevy Bolt EUV. The breakover angle is also improved by 10.6 degrees (49 at max ride height) and the departure angled by 2.2 degrees (34.4 at max ride height). Though the bed is gone, the interior cargo space is certainly spacious, with maximum capacity of 81.8 cubic feet with the rear seats folded perfectly flat into the admittedly high load floor.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."