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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2016 GMC Sierra All Terrain X is cool but no Raptor threat

If you want a brutish off-roader from Ford or Fiat Chrysler Automobiles, you're spoiled for choice. There's the F-150 SVT Raptor, the Jeep Wrangler, and the Ram Rebel and Power Wagon. But since General Motors killed the Hummer brand, it's been without any real competitor to those trucks. The new, special edition GMC Sierra All Terrain X is not going to be that vehicle, but it's close enough to be worth a look. The oft-overlooked Sierra All Terrain's off-road suspension and Eaton locking rear differential give it some real trail credentials. The All Terrain X builds on both with cosmetic and performance upgrades. For most owners, the big draw will be the brawnier 5.3-liter V8. Fitted with a performance exhaust, it should deliver a meatier tone, and according to GMC it bumps output up from 355 to 365 horsepower. The other big performance upgrade comes from the tires, knobby Goodyear Wrangler DuraTrac MT mud-terrain-rated things. The tires and their accompanying 18-inch black aluminum wheels are nice touches. Cool as the All Terrain X might be, it strikes us as an odd strategy for the GMC brand. For one, the trail-ready tires and performance exhaust of the All Terrain X don't seem to fit into the more premium market position that GMC occupies. Moreover, Chevy already has an off-road-oriented pickup in the new Colorado Z71 Trail Boss. Visual upgrades like the black bed-mounted sport bar, LED off-road lights, blacked-out accents, and the 18-inch wheels, the look of the All Terrain X is more in line with the Colorado Trail Boss theme. It's just our two cents, but it seems like attaching the All Terrain X's aesthetic to the Silverado would have been a stronger strategy, and would give Colorado buyers a larger off-road-focused truck to aspire to. You can look for the special edition All Terrain X in GMC dealers this spring, with prices to be announced closer to the on-sale date. Read on for the official press release from GMC. Related Video: GMC Announces Sierra All Terrain X The News GMC today announced the 2016 Sierra All Terrain X – a special edition of the All Terrain model, featuring exclusive premium content that enhances off-road capability and an aggressive, monochromatic appearance. The All Terrain X's powerful attitude reflects a popular personalization trend among off-road enthusiasts, executed with the top-range refinement GMC has cultivated for years with models such as the Sierra Denali.

2024 GMC Canyon AT4X AEV Edition pushes the limits even higher

The GMC Canyon AT4X is already a formidable off-road pickup truck, but now it’s getting even more capable with the addition of the 2024 GMC Canyon AT4X AEV Edition. If youÂ’re familiar with the Chevrolet Colorado ZR2 Bison, then by proxy youÂ’re familiar with GMCÂ’s version of it already. Like the bow-tie version of the pickup, the AT4X AEV Edition is lifted an additional 1.5 inches beyond the regular AT4X, giving it 12.2 inches of ground clearance, which is identical to the ZR2 Bison. You also get to work with a 38.2-degree approach, 26.0-degree departure, and 26.9-degree breakover angle. ItÂ’s fitted with AEV beadlock wheels wrapping 35-inch Goodyear Wrangler Territory mud-terrrain tires and uses hot-stamped boron steel skid plates for the radiator, steering gear, transmission, transfer case, fuel tank and rear differential. Appearance-wise, the AEV Edition sports a new front fascia with integrated fog lights and larger fender flares that facilitate the bigger tires. It uses AEV stamped-steel front and rear bumpers that include heavy-duty recover points, and the front bumper is compatible with a winch. The rear bumper (below) is particularly clever, as it has easily removable plastic corners that can be replaced with 10 millimeter-thick steel skid plates for a little extra protection on the trail. YouÂ’ll find an AEV in-bed mount for the spare tire, too, as the big 35-inch tire doesnÂ’t fit in the usual under-bed storage spot. GMC wasnÂ’t ready to provide hard numbers for payload or towing, but expect the Canyon AT4XÂ’s specs to go down in a similar manner as the ZR2 Bison that lost 230 pounds of payload capacity and 500 pounds of towing. And yes, the AEV Edition retains the AT4XÂ’s high-output four-cylidner that produces 310 horsepower and 430 pound-feet of torque. You get all the other AT4X goodies, too, including things like the Multimatic spool valve shocks and electronic-locking front and rear differentials. It also gets the sweet off-road launch control system that initially debuted on the Bison that can adjust power in real-time based on the traction available off-road. On the inside, the AEV Edition adds three standard auxiliary switches that you can hook up off-road or overlanding accessories to. The truck is also fitted with AEV-embroidered headrests and AEV all-weather floor liners. Pricing for the AT4X AEV Edition isnÂ’t available quite yet, but GMC says itÂ’s expected to be available for customer orders later this year.