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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Refreshed GMC Terrain is introduced. Again.

Back in January of last year, we got our first look at the refreshed GMC Terrain that was supposed to go on sale sometime last fall as a 2021 model. But that was January 2020, just a couple of blissful months before the world shut down. So the Terrain ended up delayed, just like the Chevy Equinox, and now GMC is re-introducing us to the refreshed crossover, which is slated as the 2022 GMC Terrain. This time around, we've been shown photos of not just the new AT4 off-road oriented trim, but other more common variants. They all get larger grilles, larger headlights and new C-shaped taillights, and all trims get fulling LED exterior lighting. Both the AT4 and Denail get unique grille designs, with the former getting a gunmetal grey design with thick slats, and the latter getting an all-chrome one with more delicate lattice-work between the slats. The AT4 also boasts a front skid plate for protection, and from our early preview last year, it seems to get chunkier tires. The Elevation trim returns, too, as a black-out appearance package for the more entry-level SLE and SLT trims. The interior is mostly unchanged except for a revised shifter panel -- the buttons are new, but the same controversial design remains (see the video below). There are new features available, though. Apple CarPlay and Android Auto are still standard, but now they're wireless. A head-up display is available as an option for SLT and AT4, while it comes standard on the Denali. The Denali also gets an 8-inch screen in the instrument panel. Only the turbocharged 1.5-liter four-cylinder and nine-speed automatic have been announced for the Terrain. It makes the same 170 horsepower and 203 pound-feet of torque as before and can be paired with either front- or all-wheel drive. We're expecting a higher-horsepower, larger-displacement engine to be offered in the near future. The SLE, SLT and AT4 models will go on sale this summer. The Denali will follow in the fall. Pricing and additional details should be revealed in the coming months. Related Video:

2024 GMC Acadia drops lowest trim, entry price starts at $43,995

GMC unveiled the third-generation Acadia at last summer's Detroit Auto Show, loading as many instances of "More" as it could. The all-new midsizer is longer, taller, with more room for occupants and cargo, more standard features, and a more powerful engine with a higher tow rating. The exterior dimensions return the Acadia a footprint closer to the SUV's first-gen proportions, that SUV about 201 inches long. For the 2024 version, overall length stretched another 10.6 inches to 205 inches, swallowing a wheelbase that grew 8.4 inches to nearly match that of the related Chevrolet Traverse, and overall height climbed 3.2 inches — except on the AT4 trim, which sits another inch higher thanks to a suspension lift. Plumping the exterior makes more room for occupants and cargo, GMC saying second-row passengers enjoy 27% more seat room while cargo gets 80% more space, 12.8 cubic feet formerly compared to nearly 23 cubes now. The new engine is a turbocharged 2.5-liter four-cylinder making 328 horsepower and 325 pound-feet of torque, outdoing the 2023 Acadia's retired, turbocharged 2.0-liter four-cylinder that made 228 hp and 258 lb-ft, and the retired 3.6-liter six-cylinder that made 310 hp and 270 lb-ft. It shifts through an eight-speed automatic, a loss of one cog compared to the 2023 Acadia transmission. The additional gumption means gains for the tow rating, now maxed at 5,000 pounds. That's anywhere from 1,000 to 1,700 pounds more than before. The new Acadia also comes standard with new ADAS features like enhanced lane keep assist, front pedestrian and bicyclist braking, and rear park assist, and offers Super Cruise. Early pricing info reveals that "More" extends to the window sticker, which should surprise no one. These aren't minor bumps, either. Assuming destination holds steady at $1,395, MSRPs for the 2024 Acadia and their differences from 2023 are: Elevation: $43,995 (New trim) AT4: $51,395 ($6,600) Denali: $55,695 ($6,195) Some small print: These figures pay for front-wheel drive except on the AT4, which is AWD only. Getting AWD on those other trims costs $2,000, same as now. The 2023 Acadia started with an entry-level SLE trim that cost $38,195, and that's been booted from the lineup, so too the SLT trim that started at $42,495. The 2024 Acadia Elevation brings GMC's familiar trim name into the Acadia ranks, its MSRP representing a $5,800 rise over the former entry price for the Acadia line.