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GMC Hummer EV SUV to be fully revealed during Final Four in April

GMC is going to use another large platform to reveal the next chapter in its Hummer story. The GMC Hummer EV SUV will officially be revealed on Saturday, April 3, at 5 p.m. ET during the Final Four. That’s the SUV, not the truck, which has already been revealed. YouÂ’ll be allowed to place a reservation for the SUV at the same time as itÂ’s unveiled during the basketball games. There are no further details about the SUV, but weÂ’ll point out that a decent preview of what the SUV will look like is already out and can be seen here. ItÂ’s going to look a whole lot like the pickup, but will of course be fully boxed in, as an SUV is. WeÂ’ll know more about what GMC has in store in just under a monthÂ’s time.  In addition to the news about the impending SUV, GMC released video footage of the pickup version undergoing winter testing in MichiganÂ’s snowy Upper Peninsula. You can see the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GM says that itÂ’s using this region to dial in and calibrate the truckÂ’s all-wheel-drive torque distribution, traction control system and stability control. Testing is conducted on snow, ice, and steep and split-friction grades. ThatÂ’s all GM is letting us in on for now, but at least we have the second version of the electric Hummer in our scopes now and will be eagerly anticipating its reveal. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 GMC Sierra Elevation Edition Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 GMC Sierra Elevation Edition. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits