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GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.

2021 GMC Yukon Denali adds another extra-luxe accessories bundle

For the 2018 GMC Yukon Denali, GMC added a Denali Ultimate Package that combined every option already available with some 22-inch Midnight Silver rims. In 2020, GMC expanded build options for the Terrain with a Denali Premium Package, lumping together a couple of a la carte packages as an exclusive mix of features. The 2020 Yukon Denali configurator includes a lightweight Denali Premium Package, too, but for 2021 GM Authority reports the top-tier choices will expand to include an entry-level Denali Deluxe Package along with the Denali Premium and Ultimate options. The Deluxe Package checks the boxes for the Advanced Technology Package, Advanced Security Package, and the Rear Seat Media System. The long list of tech roped in with that trio includes adaptive cruise control, enhanced automatic emergency braking, rear camera mirror and washer, interior movement sensors, glass break sensors, dual 12.6-inch rear seat-mounted screens, two HDMI ports, and wireless projection capability. The exterior showpiece is a quartet of 22-inch bright machined aluminum wheels with premium paint, affixed with wheel locks. Go with those rims and the Denali Deluxe Package costs $5,750, opting for a different set of wheels can drop the price to $3,775. On top of that, choosing the right combination of options to go with the Deluxe Package can lower the price another $500. The Denali Premium Package includes almost everything above, only omitting the Rear Seat Media Package. In place of the screens for back-seaters, the bundle installs a powered panoramic sunroof and power-retractable assist steps with perimeter lighting. Purchased with the 22-inch wheels, this assortment runs $7,000, or $5,025 with a different set of wheels. Here again, the right combination of additional packages can save $500. The Denali Ultimate Package combines everything in the bundles above, plus the Max Trailering Package that gets GMC's ProGrade Trailering System and high-capacity engine cooling. The price is $10,460 on a rear-wheel drive Yukon Denali, $11,255 on the four-wheel drive models. Choosing a different wheel only saves $1,000 in this case, and there's no extra discount available. The 2021 Yukon is expected to enter production next month at GM's Arlington Plant in Texas, Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

GMC unveiling 2021 Yukon, Yukon XL on January 14

UPDATE: We received a reply back from a representative at GMC confirming that the new Yukon will be revealed on January 14. The text has been updated to reflect this. General Motors is renewing its body-on-frame SUVs, and GMC's Yukon is next in line to receive a full makeover. It's scheduled to break cover on January 14 alongside the long-wheelbase Yukon XL. It's reasonable to assume we would have gotten our first glimpse at the next Yukon during the 2020 Detroit Auto Show had the event not moved to June. The new date is too close to the model's on-sale date, so GMC will unveil it during a standalone event held in Vail, Colorado, according to GM Authority. We reached out to GMC, and a representative confirmed that is indeed the reveal date for the full-size SUV. Spy shots suggest stylists took GMC's two biggest SUVs in a sharper, bolder direction. Both models share the same front end, which borrows styling cues like C-shaped headlights from the Sierra pickup. Brand-specific rear lights help the Yukon models stand out from their Chevrolet-badged siblings, the Tahoe and the Suburban, which hasn't always been the case. The standard Yukon and the Yukon XL will each grow in size, though there's no indication GMC's naming structure will change to reflect that; Yukon XXL admittedly doesn't have much of a ring to it. While we haven't seen the interior yet, we expect it's getting a generous serving of technology, including a new, touchscreen-based infotainment system. The larger exterior dimensions will clear up more space for people and gear, so average-sized adults will be able to fit in the third-row seats. The range-topping Denali variants of both models will return to satisfy those who crave sumptuousness. The sheet metal will hide much of the same hardware found under the Tahoe/Suburban duo, including an independent rear suspension added in the name of comfort and handling. Powertrain specifications should carry over, too, meaning the entry-level engine will be a 5.3-liter V8 rated at 355 horsepower and 383 pound-feet of torque. The list of options will include a 6.2-liter V8 with 420 horsepower on tap, and we're betting the straight-six turbodiesel available on the Bowtie-badged SUVs will also be offered at an extra cost. Rear-wheel drive and a 10-speed automatic transmission will come standard, and buyers will be able to pay extra for four-wheel drive. The next GMC Yukon and Yukon XL will go on sale halfway through 2020 as 2021 models.