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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Next-gen GMC Canyon spied with big screen and heavy camo

The next generation of midsize GM pickups is well on its way to being ready, and these new spy shots give us an early look at the new interior inside the GMC Canyon. To our delight, the new Canyon interior doesn’t even remotely resemble the current truck. The relationship between the refreshed SierraÂ’s new interior and what we can see in these Canyon spy shots is impossible to ignore. While itÂ’s not an exact replica of, or a shrunken version of, the CanyonÂ’s screen hardware looks similar to the SierraÂ’s. We can see the volume knob sprouting out of the top left corner, and the whole screen is surrounded by shiny black plastic. The software itÂ’s running is GMÂ’s new Android Automotive-based infotainment that weÂ’ve already sampled in the 2022 Yukon. Just like in that vehicle, we can see that Google Maps is the native navigation system, and it features similar shortcuts on the left-hand side of the screen. Below the screen, the next-gen Canyon features all of its climate controls. The model weÂ’re looking at here must be an upmarket trim, because itÂ’s featuring heated and cooled seats. Another indication that this model could be a Denali (or other higher trim) is the small piece of wood trim on the door that is mostly shrouded by camouflage. We canÂ’t make it out all that well, but any amount of wood trim in a midsize pickup means luxury.  ItÂ’s difficult to make out whatÂ’s going on with the steering wheel, though we can see what appear to be silver switches flanked by flat black buttons. The instrument cluster is similarly difficult to see, but if the little glimpse of a “125 miles to empty” readout is any indication, it could very well be a totally digital cluster. WeÂ’ll need to wait to fully confirm that thought, though. When it comes to the exterior, there isnÂ’t a whole lot to see under the heavy camouflage. We have a reasonable look at the grille behind the mesh, and the front LED lighting signature is partially visible, too. WeÂ’ll note that there isnÂ’t much of a front bumper on this test truck, which is giving it the appearance of being an off-road capable pickup — itÂ’s just nowhere near as extreme as the Canyon prototype we spied last year sporting a ZR2-style suspension.  Big wheels fitted to this tester gives more credence to it possibly being a Denali. The rear is perhaps even more covered up than the front, making it even more difficult to see what GM is hiding.

2017 GMC Canyon Denali brings the bling

Denali is an incredibly important part of GMC's product strategy. It takes very little effort to create a Denali variant, and these models retail for big premiums over the models on which they're based. So if you're GMC, it makes sense that you'd want to create a Denali version of every product in your range. That in mind, enter the 2017 Canyon Denali. GMC's midsize pickup gets all of the usual Denali trimmings, including a new grille, chrome trim, 20-inch wheels, and the necessary badging. Inside, there's a unique instrument panel, Jet Black leather, heated and cooled seats, and again, Denali badges abound. GMC says the Canyon Denali will be offered exclusively in the crew cab body style, with either the 3.6-liter gasoline V6 or 2.8-liter diesel engine. Have a look at the fancy truck in our gallery above, and scroll down for GM's official press blast. GMC Introduces 2017 Canyon Denali Exclusive design cues, content elevate industry's first premium midsize truck DETROIT, Tuesday, Nov. 17, 2015 – Denali is the ultimate expression of GMC's professional grade style, luxury and capability – and it is coming to the Canyon midsize truck. The 2017 Canyon Denali is being introduced today, ahead of its public debut at the Los Angeles Auto Show. It goes on sale in late 2016. "Canyon is the segment's first and only premium midsize truck, offering unparalleled capability and efficiency matched with maneuverability and refinement," said Duncan Aldred, vice president of GMC Sales and Marketing. "The all-new Canyon Denali builds on that award-winning combination with the distinctive styling, luxurious interior and elevated content that has defined the Denali nameplate since its introduction nearly 17 years ago." Like all Denali models, the new Canyon Denali is distinguished with a unique chrome grille and unique wheels – 20-inch ultra-bright-machined aluminum wheels with painted accents. Exterior cues include chrome fog lamp bezels, five-inch-diameter rectangular chrome assist steps, a polished exhaust tip and a standard spray-in bed liner. The Canyon Denali will be offered in six exterior colors. Inside, a Jet Black interior features Mulan leather-appointed seats with perforated, heated-and-ventilated front seats – exclusive content in the Canyon lineup – along with unique instrument panel and console trim; and Denali-logo sill plates and floor mats. Standard technologies include Forward Collision Alert and Lane Departure Warning.