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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Chevy Colorado configurator goes live as GM touts fuel efficiency

While the news of today is destined to be dominated by a certain plucky Japanese roadster, props to Chevrolet and GMC for announcing its own significant bit of news about their newest pickup twins, the midsize Colorado and Canyon. The two GM-owned brands announced that the twins' 3.6-liter V6 will return up to 26 miles per gallon on the freeway.
To get such efficiency from the 305-horsepower mill, you'll need to live without four-wheel drive and be okay with a max city fuel economy of 18 mpg. The combined rating for the 2WD model sits at 21 mpg. Adding four-wheel drive drops the city and combined ratings by one mpg, while the highway rating dips from 26 to 24 mpg.
As for the twins' eagerly anticipated 2.8-liter diesel engine, it's destined for model year 2016, meaning we've got a ways to go before its efficiency and output are certified.

GMC Hummer EV prices are going up by over $6,000

The GMC Hummer EV is not a cheap vehicle, and that becomes even more true this year. Pricing for all trim levels is climbing by $6,250. According to GMC, this is "due to the increase in the price of commodity parts." The new pricing is listed below. The only trim not included and not affected by the price increase is the Edition 1, which is sold out. EV2: $86,245 EV2X: $96,245 EV3X: $106,245 Note that these prices are not model year price increases, since some of these trims are not in production yet, and won't be for another year or two. These price increases apply to people that put in reservations for any of these Hummers starting on June 18. The good news for existing reservation holders, (anyone who reserved before June 18) is that they will still be charged the price announced when GMC started accepting reservations. Speaking of existing reservation holders (of which GMC says there are 77,500 so far), those who reserved the EV3X pickup versions will soon be able to configure their trucks. The company will reach out this summer for holders to make their configurations and submit their official orders. And production targets for all Hummer EV trims are unchanged. The EV3X is set for this fall, EV2X will be coming next spring, and the EV2 will arrive in spring 2024. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2023 GMC Hummer EV Review | Back and better than ever