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GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark

GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GMC Sierra EV Denali Edition 1 teased before tonight's debut

GMC says its Sierra EV Denali Edition 1 battery-electric pickup is "Built to tower above everything you thought an electric truck could be. That’s why itÂ’s the only EV that deserves the name Denali." We will know what the marketing speak means tomorrow (Thursday), when GM's third electric pickup in a year debuts at 5 p.m. Eastern. GMC teased the face of the Ultium-powered Sierra Denali nearly a year ago with an animated rendering. This second teaser on the eve of the debut gives us a better feel for what to expect. The front fascia advertises the product with illuminated GMC lettering at the center of a grille panel defined by an illuminated border. Upside down L-shaped LED lights frame three LED charging status bars. Below those at the bumper edges are what look like four fog lights, two round units above two squared oval units. In back, a glimpse of taillight reminds one of the Hummer EV's spendy rear lights, a Denali badge informing tailgaters what kind of truck they're following. A panoramic glass panel takes up just about the entire roof, save for some sheetmetal at the back where the shark fin antenna rests. Under that roof, one of the seating options will be a ventilated, quilted fabric with "Denali" embroidered in the headrest.  All the other intel must wait another 24 hours. This truck's Chevrolet Silverado EV sibling has been pitched as pricing between $40,000 and $105,000. We've been told the Sierra EV will only come in Denali trim, so expect the feature set and pricing to align more with the Hummer EV, from close to $100,000 once all trims are rolled out to sums well over $100,000. The furnishings could set a new benchmark in glitz for GMC, brand VP Duncan Aldred saying, "We now have an opportunity to evolve SierraÂ’s capabilities and technologies, as afforded by transitioning to an all-electric propulsion while also elevating the luxurious design and comfort associated with Denali." The playbook established so far leads us to believe the Ultium platform will provide a 200-kWh battery and an estimated range of 400 miles, and an output of something like the 664 horsepower and 780 pound-feet of torque in the top Silverado EV trim. Or this limited Edition 1 trim could split the power gap between the Silverado EV and the 1,000-hp Hummer EV.  Reservations open after the debut.