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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GMC offers more 2024 Hummer EV SUV details, photos

GMC has shared more details about its 2024 Hummer EV SUV after its debut during the NCAA Final Four tournament. The SUV which follows the Hummer EV pickup, is smaller, more maneuverable and has a few features the truck doesn’t. GM says itÂ’s meant to strike a balance between off-road capability and on-road driving. GM also says Edition 1 reservations are already sold out. Compared to the truck, the Hummer SUV has a wheelbase about 9 inches shorter. With four-wheel steering, its turning circle is just 35.4 feet, which GM emphasizes is tighter than that of the Ford Mustang Mach-E (38.1 feet). ItÂ’s also less than the Hummer pickupÂ’s 37.1-foot turning circle. The SUV, which, at 196.8 inches long, is 20 inches shorter than the truck overall. It also features a much shorter rear overhang, at 35.5 inches. While thatÂ’s all helpful maneuvering through city traffic or suburban parking lots, it also provides advantages off-road. It has an approach angle of 49.6 degrees, a 49.0-degree departure angle and a 34.4-degree breakover angle. Suspension travel is 13 inches front and rear, with 16 inches of maximum ground clearance thanks to its Extract Mode that temporarily raises the vehicle to get out of tricky terrain. It can ford water 32 inches deep. It also features the same CrabWalk mode as the pickup. Available Ultravision provides 17 cameras, including underbody views to help navigate the trail. The Hummer SUV benefits from an enclosed cargo area behind the second row of seats. It still features the Infinity Roof with removable panels above the two seating rows to essentially turn the SUV into a convertible. At the rear is a swing-out tailgate that opens wider than the width of the vehicle. A spare tire rides on the tailgate as well. With the rear seats folded, cargo volume peaks at 81.8 cubic feet.  Additional hidden storage space is found below the recycled rubber floor mat, which features a design inspired by the moonÂ’s Sea of Tranquility (that's where Apollo 11 landed). As for technology, the Hummer SUV gets a 13.4-inch infotainment screen, plus a 12.3-inch instrument display in front of the driver. Fourteen cameras come standard, and the aforementioned Ultravision provides a total of 17 cameras, including a surround view. The MyGMC mobile app offers satellite rendered trail maps that can also help manage energy consumption off-road and make sure you have enough juice to make it to a charger when finished.

GMC rules out subcompact crossover to go premium, focus on trucks

Don't wait for GMC's on-again, off-again baby crossover any longer. The company confirmed it has no plans to enter the growing car-based subcompact crossover segment in the near future because the expansion wouldn't fit its image. "I'm going to give you a definitive no on that one," answered Mark Alger, a regional marketing manager for GMC's Canadian division, when asked about the entry-level segment by GM Authority. "We want to position GMC as a premium brand, focus on our trucks, and capitalize on the AT4 name," he added. Positioning GMC as a premium brand wouldn't prevent officials from giving an entry-level the green light; Audi, BMW, and Mercedes-Benz all sell cars priced in the vicinity of $30,000. Focusing on trucks like the Sierra and the Canyon makes sense, however, because they compete in a bigger segment of the market where profit margins are much wider. It helps that GMC doesn't have to worry about markets outside of North America; it's not concerned about its sales and image in, say, Spain. We've heard speculation about GMC's entry-level model since the Granite concept (pictured above) made its debut during the 2010 Detroit auto show. It was approved for production in 2010, approved again the following year (complete with rear suicide doors), and canceled in 2012, but the reports never went away. The segment's popularity added credibility to the recent murmurs describing a born-again Granite aimed at the Honda HR-V and the Toyota C-HR, among others. The Chevy Trax and Buick Encore are both GM vehicles that compete in this segment.  GMC also canceled a body-on-frame, Bronco-taming SUV, according to a recent report. The truck-focused automaker promised every nameplate in its range will receive the rugged AT4 treatment by 2021, however, and it announced plans to show the off-road-ready Canyon in early 2020.