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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GMC Hummer EV coming to Extreme E with Chip Ganassi Racing

The electric off-road racing series Extreme E is getting another famous face. This time it's not a person, but rather a vehicle: the GMC Hummer EV. GMC announced that it will be the main sponsor for the Chip Ganassi Racing Extreme E team. With the sponsorship, GMC gets to tweak the Extreme E Odyssey 21 race SUV to look more like the Hummer EV pickup and SUV that starts production late this year. The changes are subtle but effective, with the nose getting a full-width light-bar motif. Of course the race SUV is vastly more rounded than the road-going truck. It also features a standardized chassis from Spark Racing and a battery pack from Williams. The team is able to provide its own electric motor, though, which the series limits to 550 horsepower. The GMC Hummer EV race SUV will make its competition debut alongside several other pedigree teams at the first Extreme E event in Saudi Arabia this April. Three teams are operated by Formula One drivers including Sir Lewis Hamilton, Nico Rosberg and Jenson Button, the latter of whom will be driving. Andretti United will also field a team, a familiar competitor to Chip Ganassi in other racing series such as IndyCar. As for drivers, two World Rally Championship champions will compete: Carlos Sainz and nine-time consecutive champion Sebastien Loeb. The series will feature five races and with the way the competition is shaping up, they should be very interesting to watch. Related video:

2024 GMC Acadia to go big again for third generation

In July, spy shooters caught prototypes of the next-gen GMC Acadia wrapped up tight in camouflage. We couldn't make out any useful aspects but one: The coming third-gen Acadia is larger than the current second-gen. Remember, GMC debuted a smaller Acadia for the 2017 model year, lopping eight inches of length and three inches of width from the first-gen large mid-size SUV to create a smaller mid-size three-row SUV. The new prototypes appeared to show that decision would be reversed, now we have proof thanks to more comments unearthed from GM's recent Investor Day presentations in New York. Caught by GM Authority, automaker president Mark Reuss said, "Alongside the Traverse, we’ll move the GMC Acadia to a little bit different size standpoint. This comes in a little bigger than the old Acadia, so itÂ’s a big transformation for GMC and its part of the market." In a 2016 Automotive News piece about how GMC planned to increase sales volume, AN reported, "One potential avenue: venturing into Jeep's terrain. Industry sources believe GMC is drawing up plans for an SUV based on the same body-on-frame platform that serves as the bones of the GMC Canyon and Chevrolet Colorado midsize pickup. It's in the early stages — it doesn't appear to have been sourced to suppliers yet and the SUV's arrival isn't expected until 2020 or later." The first-gen 2016 GMC Acadia was 200.8 inches long, while a 2016 GMC Canyon Crew Cab with the roughly 5-foot bed was 212.8 inches long. It's thought that truncating the second-gen GMC Acadia to 193.4 inches long and 75.4 inches wide was intended to leave plenty of room for the planned SUV on the Canyon platform. However far that SUV project got, it was reportedly canned in 2018.   Hence an upsized Acadia returns. Reuss' comment about the Chevrolet Traverse could imply what's coming for the GMC, the Chevrolet being 205.9 inches long and 78.6 inches wide. A bigger Acadia could make a better sales proposition against the two-row Terrain, too. The Terrain costs almost $9,000 less than the Acadia and is 182.3 inches long and 72.4 inches wide. It's not clear when GMC plans to show the new Acadia, but the consensus is that it will go on sale for the 2024 model year. Expect an all-new cabin, Super Cruise capability and a front fascia reminiscent of the new Canyon. Powertrain options are a mystery.