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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Lincoln, GMC clean up in AutoPacific Vehicle Satisfaction Awards

In recent years, there have been a lot of dire pronouncements made about Lincoln's future, or a lack thereof. But Ford's premium marque is like the Rocky Balboa of the auto business; every time the company seems ready to go, it comes back for more. Apparently, that dogged persistence is paying off, because the industry analysts at AutoPacific have put a big check in their win column with their newly released 2014 model year vehicle satisfaction survey. And despite recent enmity for its seemingly never-ending recall saga, it appears General Motors knows how to satisfy new owners, too.
In fact, not only was Lincoln named as the premium brand with the highest new owner satisfaction, even scored three models on the list of passenger cars with the most gratified buyers - the MKS, MKZ and MKZ Hybrid.
GM's stable of brands was also among the top companies in this year's survey. GMC was named the top popular brand by AutoPacific, with its Sierra pickup and Acadia crossover singled out for awards in their segments. Chevrolet also did incredibly well, with more cars on the list than any other brand. The Corvette, Camaro, Sonic and Impala all made the cut in their respective categories.

2022 GMC Sierra 1500 Denali interior spied with dramatic redesign

The 2022 GMC Sierra’s interior overhaul is coming into better view with these new spy shots revealing a totally new dash.  GMC teased out a few changes when it announced Super Cruise was coming to the 2022 Sierra, but only so much was visible in the tightly cropped photo. These spy shots tell a fuller story about whatÂ’s going on inside the new GMC pickup. WeÂ’re instantly drawn to the new center stack that doesnÂ’t even remotely look like the truckÂ’s current design. ThereÂ’s a new widescreen infotainment system integrated nicely into the dash just below new thin air vents. It appears to be running a version of Android Automotive. The Google Assistant bubble is visible in the top left corner, and a Google sign-in screen is showing on the far right. GMC is obviously still prioritizing hard buttons and knobs for all vital controls. A big, knurled-looking volume knob is positioned to the left of the screen. And the climate control layout is all buttons and knobs with glossy black and chrome accents. This, along with the angled surfaces, classes it up a bit versus the current sea of flat black center stack buttons. Even the push button start appears dressed up in chrome. One other large change to the center console area is the introduction of a gear lever replacing the column-mounted shifter. The new shifter looks slathered in leather, glossy plastic and chrome accents. ThereÂ’s a part of us that will miss the chunky truck-like operation of the column-mounted shifter, but this new design is certainly more befitting of a luxury pickup. And from what we can tell, this Sierra is the luxury-oriented Denali trim. Its exterior features give it away with the ostentatious grille treatment and chrome trim scattered about. We still donÂ’t know which, if any, of these features we see here will be exclusive to the Denali, but the digital instrument cluster seems like a given but will likely be available further down the trim tree. This replaces the truckÂ’s current, tired-looking gauges with a vibrant and neatly-integrated screen. Super Cruise, as it is throughout the lineup of GM cars that offer it, also looks optional — this Denali does not have the fancy light-up steering wheel or controls for it. ItÂ’s worth noting that this DenaliÂ’s interior could be different than the rest of the Sierra lineup. GM already did that with the redesigned Yukon, giving its top trim model a different look than the rest of the trims.