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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Chevrolet Silverado reportedly getting the GMC Sierra's MultiPro tailgate

GMC reinvented the pickup tailgate when it added a six-way option named MultiPro to the current-generation Sierra it introduced in 2019. It kept this clever feature to itself as a way to differentiate the Sierra from the Chevrolet Silverado, but a recent report claims it will begin sharing it in the not-too-distant future. Enthusiast website GM Authority learned from anonymous sources familiar with Chevrolet's product plans that the Silverado will soon receive its own version of the MultiPro tailgate. It will be called either MultiFlex or Multi-Flex, a name Chevrolet has already trademarked, and it was initially scheduled to make its debut for the 2021 model year. Its arrival might be delayed until the 2022 model year due to the coronavirus pandemic, however. Chevrolet's Silverado and GMC's Sierra are nearly identical under the sheet metal, so adding the latter's six-way tailgate to the former will be a relatively straightforward and cost-effective process. Interestingly, GM Authority wrote engineers could add a seventh function to the tailgate, though it didn't reveal what they have in store. It's also not sure whether both trucks will get the new feature, or if it will exclusively be offered on the Chevrolet. 2022 will bring major updates to the Silverado and the Sierra, potentially including — as we've previously reported — an independent rear suspension. Interior upgrades will allegedly be part of the mid-cycle changes, too, but we still don't know if the Silverado will receive the tough carbon fiber cargo box available in the Sierra. In the meantime, motorists in the market for a Sierra will temporarily have fewer options to choose from. GMC has asked its dealers to stop taking orders for the regular- and double-cab variants of the truck, according to a separate report from GM Authority. Putting the slower-selling regular- and double-cab trucks on hiatus will allow dealers to build up their inventory of crew-cabs, which sell far better and are in relatively short supply. These restrictions will remain in effect until the 2021 model year, which starts on September 14 for double- and crew-cab models and on September 21 for regular-cab trucks. All three body styles will be available in 2021. Related Video:

GMC unveiling 2021 Yukon, Yukon XL on January 14

UPDATE: We received a reply back from a representative at GMC confirming that the new Yukon will be revealed on January 14. The text has been updated to reflect this. General Motors is renewing its body-on-frame SUVs, and GMC's Yukon is next in line to receive a full makeover. It's scheduled to break cover on January 14 alongside the long-wheelbase Yukon XL. It's reasonable to assume we would have gotten our first glimpse at the next Yukon during the 2020 Detroit Auto Show had the event not moved to June. The new date is too close to the model's on-sale date, so GMC will unveil it during a standalone event held in Vail, Colorado, according to GM Authority. We reached out to GMC, and a representative confirmed that is indeed the reveal date for the full-size SUV. Spy shots suggest stylists took GMC's two biggest SUVs in a sharper, bolder direction. Both models share the same front end, which borrows styling cues like C-shaped headlights from the Sierra pickup. Brand-specific rear lights help the Yukon models stand out from their Chevrolet-badged siblings, the Tahoe and the Suburban, which hasn't always been the case. The standard Yukon and the Yukon XL will each grow in size, though there's no indication GMC's naming structure will change to reflect that; Yukon XXL admittedly doesn't have much of a ring to it. While we haven't seen the interior yet, we expect it's getting a generous serving of technology, including a new, touchscreen-based infotainment system. The larger exterior dimensions will clear up more space for people and gear, so average-sized adults will be able to fit in the third-row seats. The range-topping Denali variants of both models will return to satisfy those who crave sumptuousness. The sheet metal will hide much of the same hardware found under the Tahoe/Suburban duo, including an independent rear suspension added in the name of comfort and handling. Powertrain specifications should carry over, too, meaning the entry-level engine will be a 5.3-liter V8 rated at 355 horsepower and 383 pound-feet of torque. The list of options will include a 6.2-liter V8 with 420 horsepower on tap, and we're betting the straight-six turbodiesel available on the Bowtie-badged SUVs will also be offered at an extra cost. Rear-wheel drive and a 10-speed automatic transmission will come standard, and buyers will be able to pay extra for four-wheel drive. The next GMC Yukon and Yukon XL will go on sale halfway through 2020 as 2021 models.