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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Editors' Picks January 2022 | Ford Maverick, Jeep Grand Cherokee and more

This month, we awarded Editors' Pick awards to a number of totally redesigned, new models. Most notable of the bunch is the 2022 Ford Maverick. Ford took a chance on a new segment, and its execution is as close to perfect as we could hope for. The Hyundai Santa Cruz is a worthy competitor, though, and was also named an Editors' Pick. Also in this list, we have the redesigned Jeep Grand Cherokee. It's an excellent SUV, and it's only going to get better when the plug-in hybrid 4xe model hits the roads. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 Jeep Grand Cherokee Quick take: Jeep's midsize SUV hits it out of the park with the latest generation. We could stand to see some powertrain innovation, but the Grand Cherokee's premium proposition is sound. Score: 8.0 What it competes with: Honda Passport, Hyundai Santa Fe, Ford Edge, Chevrolet Blazer, Nissan Murano Pros: Highly capable, luxurious interior, choices aplenty Cons: Pricey, fuel economy From the editors Associate Editor, Byron Hurd — "Jeep did almost everything right with the redesigned Grand Cherokee. Its powertrain offerings are fairly unremarkable, but the new two-row 4xe will go a long way toward addressing that. It's an otherwise fantastic, modern, luxurious Jeep SUV." In-depth analysis: 2022 Jeep Grand Cherokee First Drive Review | 1 fewer row, 1 more touchscreen   2022 Ford Maverick Quick take: The Ford Maverick offers tremendous value, efficiency, incredibly well-thought-out packaging, plenty of storage, a fairly engaging drive and ease of use, all with the utility of a pickup bed. We like the hybrid, but the EcoBoost engine and FX4 package offer more capability. Score: 8 What it competes with: Hyundai Santa Cruz Pros: Very affordable, Hybrid fuel economy, compact size Cons: Tight backseat, FWD only Hybrid, no cruise control in base trim From the editors: Green, Senior Editor John Beltz Snyder — "The Maverick is simply a dynamite package. It's smart, useful, drivable, efficient, providing affordable utility in the underserved compact pickup segment.

TRANSLOGIC 147: CES 2014 Autonomous Vehicles

We head back to CES in Las Vegas to check on the progress of autonomous vehicles in 2014. We go hands-free on the highway with Audi, narrowly avoid a collision with Ford and hear all about BMW's drifting driverless car. But first we take a ride on Induct's self-driving Navia shuttle.