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The Stig drives Forza-liveried Ford Focus RS to Gamescom

Auto shows typically present the best opportunities for the public to check out the latest metal the industry has to showcase, but European enthusiasts won't need to wait until Frankfurt or Geneva to see Ford's new performance machinery up close. That's because they'll be able to check out the new Ford GT and Focus RS at the Gamesom expo that opens today in Cologne. But it won't be just any Focus RS, and it won't be driven there by just any old driver. To mark the European debut of Forza Motorsport 6 – whose cover is adorned by the new Ford GT – the Blue Oval automaker has had gamers help design a special livery for the new hot hatch. Wrapped in red, white, and blue with images of the new GT, the unique Focus will be driven by none other than The Stig himself from Top Gear. (Or at least someone in a similar white racing outfit, at any rate.) His Royal Stigness won't have far to go, as Ford's European headquarters are located right there in Cologne (or Koln as the locals call it), less than a half-hour drive down the Rhein river to the Koln Messe where the show will take place. There it'll be showcased alongside the new Ford GT as well, giving gaming fans the chance to check out some very fast Fords up close and personal. Related Video: Aug 4, 2015 | COLOGNE, Germany Ford GT and Gamer-Customised Forza Focus RS to Star During Gamescom; Top Gear's The Stig Helps Unveil One-Off Design - Customised new Focus RS with unique livery designed by players of Forza Motorsport for Xbox unveiled ahead of 2015 Gamescom exhibition in Cologne, Germany - The Stig from BBC's Top Gear drives Forza Focus RS to pre-show event - Visitors to Gamescom – Europe's largest interactive games trade fair – will also see all-new Ford GT supercar on show COLOGNE, Germany, Aug. 4, 2015 – A unique all-new Ford Focus RS featuring an exterior designed by players of Forza Motorsport for Xbox was unveiled today at a special Microsoft event, ahead of the international 2015 Gamescom event in Cologne. The special Forza Focus RS was driven to the event – and accompanied during the evening – by the Stig from BBC's Top Gear, who will feature in the new Forza Motorsport 6 game for the Microsoft Xbox One console. The all-new Focus RS is the third generation of Focus RS cars, following models launched in 2002 and 2009.

Ford Apollo edition Mustang nets $230K for charity

Ford's Apollo Edition Mustang won't be going to the moon anytime soon, but the specially modified pony car will be helping young people learn to fly thanks to the $230,000 raised from its charity auction during AirVenture in Oshkosh, WI. All of the funds go to the Experimental Aircraft Association's Youth Aviation Programs that assist kids in becoming pilots. Eight specially modified Mustangs are responsible for raising about $3 million for the charity to date. With inspiration from the Apollo Program and a 2015 Mustang GT as a canvas, Ford Design manager Melvin Betancourt needed to create a road-going rocket ship dedicated to this massive engineering accomplishment. He definitely succeeded. The car is ready to takeoff with its supercharged 5.0-liter V8 pumping out 627 horsepower and 540 pound-feet of torque. The orange LEDs underneath make it look ready to blast into orbit, too. The exterior mixes patriotic imagery with lightweight carbon fiber performance parts, and on the interior, additional embroidery pays homage to the whole project of reaching the moon. Each year Ford returns to AirVenture with a new, customized 'Stang. In 2014, the car took inspiration from the F-35 Lightning II. The US Air Force Thunderbirds tribute car in 2013 and the Navy Blue Angels version in 2011 both raised $400,000 for the EAA charity. The SR-71-inspired example from 2010 went for another $375,000. Related Video: Ford Apollo Edition Mustang Celebrating the Apollo Missions Raises $230,000 to Support EAA Youth Aviation Programs • U.S. Apollo spaceflight program inspired one-of-a-kind 2015 Ford Apollo Edition Mustang sold at charity auction July 23 at EAA AirVenture in Oshkosh, Wisconsin • 100 percent of proceeds benefit EAA youth aviation education programs, including Young Eagles • Unique Ford vehicles have raised approximately $3 million for EAA youth aviation programs, including Young Eagles DEARBORN, Mich., July 30, 2015 – The one-of-a-kind Apollo Edition Ford Mustang, developed by Ford Motor Company, raised $230,000 at the Gathering of Eagles charity event July 23. Proceeds from the auction – held during the Experimental Aircraft Association AirVenture Oshkosh 2015, the World's Greatest Aviation Celebration – benefit youth aviation education programs, including the Young Eagles. The Young Eagles has provided free introductory flights to more than 1.9 million young people since 1992, helping to grow the next generation of aviators.

Buyers ditching expensive European sedans to buy expensive American trucks

The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.