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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Barrett-Jackson rundown: 2024 GMC Hummer EV, Colin Powell's Corvette and more

The echoes of the last hammer fall at Barrett-Jackson's Scottsdale Auction have disappeared into the Arizona night, as have the record crowds and the traffic jams. During the Super Saturday charity auctions, three main attractions drove onto the dais for bidding: Late U.S. Chairman of the Joint Chiefs of Staff and Secretary of State General Colin Powell’s 2015 Chevrolet Corvette Stingray, the hammer price benefitting AmericaÂ’s Promise Alliance, the nonprofit Powell founded to support kids; The first production 2024 GMC Hummer EV SUV Edition 1 with VIN 001, proceeds going to Tread Lightly!, which educates people on how to enjoy the outdoors in a motorized vehicle and simultaneously protect the outdoors; And the first production 2024 Ford Mustang GT Fastback VIN 001, its hammer price benefiting the Juvenile Diabetes Research Foundation. Before the Saturday showcase, charity auctions on Friday took Barrett-Jackson past a huge milestone. When an 800-horsepower 2021 Shelby Super Snake Count's Kustoms Edition hammered for $350,000 to support the veteran's charity Camp Freedom, the auction house officially surpassed the $150 million mark for charity auction proceeds. Piling on before the clock struck midnight, a 2023 Ford F-150 Lightning 4x4 Super Crew sold for $275,000, those funds donated to Fighter Country Foundation. Then came Saturday. Powell's Gunmetal Gray on black Stingray was said to be a daily driver, but with just 15,600 miles on the odometer, Powell — who died in 2021 — apparently had a very short commute. Equipped with an eight-speed automatic transmission and chrome wheels, it sold for $200,000. The first production 2024 GMC Hummer EV SUV Edition 1 ran the bidding up to $500,000. That's quite a ways down on the $2,500,000 that the bedded 2022 GMC Hummer EV Edition 1 garnered at the charity auction in 2021, and not a bad price all things considered. The owner gets the first one off the line instead of getting lost in the 90,000-order backlog, and the markup goes to a good cause instead of a flipper and eBay fees. The first production 2024 Mustang GT Fastback brought in both less and more than the Hummer EV. The Ford's hammer price came to $490,000. However, two additional philanthropic donations for this lot in the amounts of $50,000 and $25,000 took the final price to $565,000. The big movers on the day were outside the charity sphere, four cars breaking the million-dollar mark.

Detroit 3 to implement delayed unified towing standards for 2015

Car buyers have a responsibility to be well-informed consumers. That's not always a very simple task, but some guidelines are self-evident. If you live in a very snowy climate, you generally know a Ford Mustang or Chevrolet Camaro might not be as viable a vehicle choice as an all-wheel drive Explorer or Traverse, for example. If you want a fuel-efficient car, it's generally a good idea to know the difference between a diesel and a hybrid. But what if it's kind of tough to be an informed consumer? What if the information you need is more difficult to come by, or worse, based on different standards for each vehicle? Well, in that case, you might be a truck shopper.
For years, customers of light-duty pickups have had to suffer through different ratings of towing capacities for each brand. For 2015 model year trucks, though, that will no longer be a problem. According to Automotive News, General Motors, Ford and Chrysler Group have announced that starting with next year's models, a common standard will be used to measure towing capacity. The Detroit Three will join Toyota, which adopted the Society of Automotive Engineers' so-called SAE J2807 standards way back in 2011.
The standard was originally supposed to be in place for MY2013, but concerns that it would lower the overall stated capacity for trucks led Detroit automakers to pass. Ford originally passed, claiming it'd wait until its new F-150 was launched to adopt the new standards, leading GM and Ram to follow suit. Nissan, meanwhile, has said it will adopt the new standards as its vehicles are updated, meaning the company's next-generation Titan should adhere to the same tow ratings as its competitors.