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Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

Ford F-150 Raptor gets EcoBoost V6, new chassis and aluminum body [w/videos]

The Autoblog staff universally loves the Ford F-150 SVT Raptor, and the truck's about to get even better. Coming in the fall of 2016 (we'd assume as a 2017 model), the next off-road-ready pickup from Ford will boast an all-new, purpose-built, high-strength steel frame and a lightweight aluminum body that saves more than 500 pounds when compared to the current Raptor. It's six inches wider overall than the regular 2015 F-150, which both makes it look awfully mean but also aids in stability when driving fast off the road, and new LED lighting elements make it stand out when the sun goes dim. Under the Raptor's muscular hood will be a 3.5-liter EcoBoost V6 engine that will make more than the current 6.2-liter V8's 411 horsepower and 434 pound-feet of torque, though we don't have exact power figures for the next-gen Raptor quite yet. Also new will be a 10-speed automatic transmission, which will replace the current six-speed unit and ought to provide appropriate ratios for both rock crawling and high-speed desert trail running. Speaking of high-speed running, what makes the Raptor tick, perhaps more than any other single component, are its custom-designed suspension bits. Redesigned, larger Fox Racing Shocks with more suspension travel and all-new terrain management technology, combined with BFGoodrich All-Terrain KO2 tires, are the bits and pieces that allow for Baja-style off-roading. View 14 Photos The four-wheel-drive system in the next-gen Raptor will include a Terrain Management with settings for Normal driving, Street driving, Weather mode (for rain, snow or ice), Mud and Sand, Baja mode and Rock mode. According to Ford, the Raptor's new transfer case is designed to work as both a locking unit for crawling and a full-time unit for other off-road applications. A Torsen front differential will be optional. Basically, if all of this new stuff turns out to be as good in practice as it sounds in a press release, the next F-150 Raptor will only serve to separate Ford's off-road pickup even further from its half-hearted competitors. Feel free to watch the video and read more down below.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).