2005 Ford Thunderbird 50th Anniversary Edition Convertible 2-door 3.9l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

1947 Chevy rat rod pickup leaves rubber and smoke in its wake

Cool comes in multiple flavors. One one hand, we have the sophisticated attraction of svelte design and the efficient use of power. Of course, on the other hand there is the allure of being the bad boy and going against the grain. That is part of the appeal of rat rods. Ideally, they are built without rules to an owner's specific tastes, and this widened and heavily modified 1947 Chevrolet pickup rod is a perfect example of that spirit.
Coming down the highway with a bent grille, rusted body and pouring smoke, it looks like the pickup from hell. It backs up the looks with some very impressive mechanicals too. Owner Troy Gubser says that the truck packs a Ford Power Stroke diesel with to 42 pounds of boost that runs out of 8-inch exhaust stacks at the back. He claims it managed 505 horsepower and 885 pound-feet of torque on the dyno. To harness all that power, this hot rod has a ZF five-speed manual gearbox with a ceramic clutch and short-throw shifter. Plus, it has cool little features like a doorbell on the tailgate that operates an air horn.
You might not expect a truck like this to actually be useful, but it has a fifth wheel coupling to haul an RV around drag races and car shows. The air suspension also probably keeps the ride fairly comfy when Gubser wants it to be. Scroll down to check out this beastly rat rod pickup and watch it engage in some diesel drag racing. Warning, there is some NSFW language.

Ford investing $500M in engine plant for 2.7L EcoBoost production

Ohio is a hot area for Ford at the moment with the announcement just a few weeks ago that production of the next-generation F-650/F-750 medium-duty trucks would move from Mexico to the Ohio Assembly Plant in Avon Lake, Ohio. Now, Ford is investing $500 million to hire 300 workers at its Lima Engine Plant in Lima, Ohio, to add production of the twin-turbo 2.7-liter EcoBoost V6 for the 2015 F-150.
The latest investment will be used to add a new flexible engine assembly system and renovate 700,000 square feet of the plant for machining and assembly areas. The Lima factory already builds Ford's 3.5-liter and 3.7-liter Duratec V6 engines. The plant opened in 1957, and it's on track to build its 40 millionth engine later this year.
Ford claims that the 2.7-liter EcoBoost will offer V8 performance with better efficiency in the F-150. It comes standard with intelligent stop/start that doesn't activate when the truck is towing or in four-wheel drive, and it's made from a combination of compacted graphite iron and aluminum for low weight and high strength. The company says that V6 engines have already proven popular in the F-150 with 57 percent of trucks in 2014 being equipped with either the naturally aspirated 3.7-liter or turbocharged 3.5-liter EcoBoost engines.