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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford surges with record 2Q profit

We already knew that the second quarter of 2015 has been good to General Motors. For Ford, though, it's been even better. The Blue Oval saw a net income of $1.9 billion, $800 million more than its larger cross-town rival. Pre-tax profits were even more impressive, at $2.9B. Those figures aren't only more impressive than what GM could conjure up, they improved handily over the same period in 2014. Net profits were up by $574 million, or a staggering 44 percent, while pre-tax profits saw a 10-percent bump over 2014. Ford Credit also had a strong quarter, raking in just over half a billion dollars before taxes. So yeah, Ford calling Q2 "outstanding" in its press release is no exaggeration. The vast majority of Ford's positive Q2 can be attributed to the North American market, which made up $2.6 billion of the company's pre-tax profits. South America, the Middle East, and Europe were all down, although Asia delivered some relief, making $192 million before taxes. Scroll down for the official press brief from Ford. JUL 28, 2015 | DEARBORN, MICH. FORD REPORTS STRONG SECOND QUARTER RESULTS; PRE-TAX PROFIT $2.9 BILLION; NET INCOME $1.9 BILLION DEARBORN, Mich., July 28, 2015 – Ford Motor Company [NYSE: Ford] today reported its 2015 second quarter financial results. View the press release here and visit shareholder.ford.com to view the slide presentation and access the webcast to Ford's second quarter earnings call, which begins at 9 a.m. EDT with Mark Fields, president and chief executive officer, and Bob Shanks, executive vice president and chief financial officer. Highlights Include: Outstanding second quarter; company on track for a breakthrough year Pre-tax profit of $2.9B, up $269M or 10 percent from a year ago excluding last year's special item charges Net income of $1.9B, up $574M or 44 percent from a year ago After-tax earnings per share of 47 cents, up 7 cents from a year ago excluding last year's special item charges Best Automotive quarterly profit since 2000 Wholesale volume up 2 percent, driven by North America and Europe Automotive revenue about equal, with higher net pricing and volume offset by unfavorable translation effects of the strong U.S.

2015 Hennessey Ford Mustang hits 207.9 mph

After hitting over 195 miles per hour a few months ago, John Hennessey was barely out of his personal HPE700 Mustang before he said that 200 mph was achievable. Don't doubt a man who knows a ton about taking cars to insane speeds. With the new HPE750 Mustang, he and his customers can finally surpass the 200-mph mark in their cars. "If at first you don't succeed, just add more horsepower and rpm and try again," Hennessey said in the company's announcement. Rather than the 717 horsepower and 632 pound-feet of torque from the supercharged 5.0-liter V8 in the HPE700, the HPE750 ratchets the same powertrain up to an even more potent 774 hp and 648 lb-ft. In a real show of confidence, the Hennessey team brought along Jay Leno when it returned to the Continental Tire Proving Grounds in Uvalde, TX, to set a new top speed with the HPE750. The upgrades to the Mustang definitely paid off because the pony car reached a GPS-verified 207.9 miles per hour down the straight. The run will eventually appear on a segment on the upcoming Jay Leno's Garage TV show that will air CNBC. Prices for the HPE750 start at $59,500 USD, including the base 2015 Mustang GT, but building an exact replica of this one would cost $69,374, according to Hennessey. In addition to the huge top speed, the company claims that the coupe can reach 60 mph in 3.4 seconds and cover the quarter mile in 10.9 seconds. 774 HP Hennessey Mustang Tested to 207.9 mph Jay Leno visits Texas tuner for upcoming TV series on CNBC June 2, 2015 Uvalde, Texas—On Wednesday, May 27, 2015, professional driver, Brian Smith, drove the Hennessey HPE750 Supercharged Mustang to a top speed of 207.9 mph. In the process, Hennessey's potent pony car became the first 2015 Mustang to break the 200 mph mark. Jay Leno was on hand to witness the record speed while filming an upcoming episode of Jay Leno's Garage, which will air on CNBC later this year. The run was made on the 8.5 mile high speed oval at the Continental Tire Proving Grounds located in Uvalde, Texas – the same test track where John Hennessey test drove the company's HPE700 Mustang to a top speed of 195 mph back in February of this year. During both tests, speeds were validated with Racelogic's VBox 3i GPS data logging system. "If at first you don't succeed, just add more horsepower and rpm and try again," said company founder and president, John Hennessey.